5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers.  What I like most about this article is that the tips are pretty easy things that you can do today.  Here is a link to the article for your reading pleasure.… Continue Reading

How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue Reading

Impact of Ad Blockers on Marketing Campaigns

Ad Blockers are simple software programs that prevent ads from being visible on websites. Ad blockers are basically browser add-ons, and are available for the all the web browsers including Firefox and Chrome. A major chunk of websites on the internet exists mainly due to online advertising. In order to survive in this marketing world, millions of websites depend on online advertising revenues. Apple made headlines recently when it announced that iOS 9, technology. While Android remains the biggest player in the mobile device market, notably more people will be adopting ad blockers now as they’re available on iOS for the very first time, which could undoubtedly have a huge impact on Internet advertising revenues and digital marketing campaigns.

It is a purely a big misconception that ad blockers block all the ads. In reality, only some of the ad blockers block all ads, with many only blocking ads … Continue Reading

All you need to know about Google Mobile Algorithm Update

Google frequently updates its search algorithm to boost the user experience and help leading businesses make it to the top. On April 21st 2015, Google’s new search algorithm update scooped out in front of the entire world. There are two vital changes at play in Google’s recent move to favor mobile. Firstly, Google will now adjust its search results in order to favor mobile-friendly sites. And second, the apps will be totally discoverable in mobile search results with added deep links. With about 60% of online traffic coming only from mobile all over the world, it is no surprise that Google made such a move to cement mobile as King. The supreme goal is to create the best experience possible for the users. Here are some of the most important things you need to know to about the recent changes.

Mobile Only

The new algorithm is only applicable to searches … Continue Reading

How to Define the Relationship between Strategy, Marketing and Technology

The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the interrelation between these three parts: Should technology drive the strategy or should strategy define the technology? What role does marketing play in choosing the technology for the business? Should I change my business process to fit the best-selling software product in the market? It is often in this web of uncertainties that a business gets stuck and in an attempt to find an easy way out, goes wrong with the implementation.

The relationship between these three critical areas is often perceived to be linear in nature. This eventually leads to treating these three parts as islands among which the information flow is generally unidirectional. Oftentimes, you may end up giving more preference to one area over another which would leave a … Continue Reading

How to Time Your Technology Investment

Technology has played an important role in transforming the manufacturing industry. The most common question every business faces is when they should invest in technology and where they should invest. Investing too early or too late in technology can prove non-productive for your business. Also, often you get overwhelmed by the various technology offerings available and the value addition provided by these offerings. Every offering often has unique features which provide a varied value addition to your business. From a business stand point, timing the technology investment and choosing the right avenues to invest play a vital role in maximizing the ROI from technology investment. Here are few indicators which could help you in timing your technology investment.

Scalability Issues

The most important indicator for any business to invest in technology is the scalability issues it comes across. Managing the existing resources and attaining the optimal output using the existing … Continue Reading

Cart Abandonment – Do’s and Don’ts – Part 2

We have addressed the necessary steps one should take to reduce cart abandonment and how they can attract the visitors to complete the transaction in the earlier blog post. In this blog we will discuss what you should not do in order to reduce the cart abandonments.

Don’t Make Registration Mandatory

Keep you check out process as simple as possible. Don’t force your customers to register. Provide a guest check out option to complete the transaction avoiding any unnecessary steps. Though the information in registration form will help you in understanding and serving your customer better, don’t force it on them during the transaction. Instead you can provide an option for them to register at a later point of time. This does not interrupt the transaction process of the customer keeping the details to minimal.

Avoid Surprise Charges

Customers hate any surprise charges once they are on the checkout … Continue Reading

Importance of Strategy, Marketing and Technology for Businesses

Businessman holding information technology hologram in his palmWith the advancements in business processes and evolution of new age digital consumers, Strategy, Marketing and Technology have become the critical functional areas of the business. Among these three functions, marketing has been an old discipline which has always played a key role in the business. With the changing customer landscape and how businesses interact with their customers, Strategy and Technology have evolved as the critical disciplines of the business.

Why is Strategy Important to Business

Strategy and Innovation form the core around which a business model is build. They help a business in differentiating itself from the competitors and define their USP. Innovation is always associated with generating new ideas while strategy may not necessarily be always new. Strategy in majority of the situations deals with how to increase profitability of the organization not just the revenue. A well-defined strategy assesses the strengths and weaknesses of its resources and … Continue Reading

Top 5 Mistakes While Implementing CRM Systems

CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While most of the companies are increasingly implementing the CRM, its success still remains a major concern. According to a study by Merkle Group Inc, 63% of the CRM initiatives fail. Based on our experiences with our clients, here is a list of most common mistakes we came across while implementing a CRM system:

Lack of Strategy

Lack of vision and strategy is the most common mistake not only in the case of CRM implementation but also in the implementation of any project. So, before implementing a CRM system, analyze your business objectives and define what exactly you want to accomplish by … Continue Reading