5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers.  What I like most about this article is that the tips are pretty easy things that you can do today.  Here is a link to the article for your reading pleasure.… Continue Reading

All you need to know about Google Mobile Algorithm Update

Google frequently updates its search algorithm to boost the user experience and help leading businesses make it to the top. On April 21st 2015, Google’s new search algorithm update scooped out in front of the entire world. There are two vital changes at play in Google’s recent move to favor mobile. Firstly, Google will now adjust its search results in order to favor mobile-friendly sites. And second, the apps will be totally discoverable in mobile search results with added deep links. With about 60% of online traffic coming only from mobile all over the world, it is no surprise that Google made such a move to cement mobile as King. The supreme goal is to create the best experience possible for the users. Here are some of the most important things you need to know to about the recent changes.

Mobile Only

The new algorithm is only applicable to searches … Continue Reading

Tips to Build Trust and Credibility for Your Online Business

Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and meaningful relationships nurtured over time. Here’s a closer look at what you can do to help build trust with budding customers and to drive sales.

Written Testimonials

Happy current customer testimonials play an important role in building trust with potential customers. In today’s world, people do pay close attention to online reviews. The majority trust online reviews to help them make a good purchase decision.

Most successful websites use this to their advantage. You should gather as many written testimonials and reviews from your loyal customers as possible and showcase them on your website. If you are an ecommerce business, ensure that you include reviews on your product pages.

Try to garner good reviews on your social pages, … Continue Reading

How to Define the Relationship between Strategy, Marketing and Technology

The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the interrelation between these three parts: Should technology drive the strategy or should strategy define the technology? What role does marketing play in choosing the technology for the business? Should I change my business process to fit the best-selling software product in the market? It is often in this web of uncertainties that a business gets stuck and in an attempt to find an easy way out, goes wrong with the implementation.

The relationship between these three critical areas is often perceived to be linear in nature. This eventually leads to treating these three parts as islands among which the information flow is generally unidirectional. Oftentimes, you may end up giving more preference to one area over another which would leave a … Continue Reading

How to Time Your Technology Investment

Technology has played an important role in transforming the manufacturing industry. The most common question every business faces is when they should invest in technology and where they should invest. Investing too early or too late in technology can prove non-productive for your business. Also, often you get overwhelmed by the various technology offerings available and the value addition provided by these offerings. Every offering often has unique features which provide a varied value addition to your business. From a business stand point, timing the technology investment and choosing the right avenues to invest play a vital role in maximizing the ROI from technology investment. Here are few indicators which could help you in timing your technology investment.

Scalability Issues

The most important indicator for any business to invest in technology is the scalability issues it comes across. Managing the existing resources and attaining the optimal output using the existing … Continue Reading

Importance of Strategy, Marketing and Technology for Businesses

Businessman holding information technology hologram in his palmWith the advancements in business processes and evolution of new age digital consumers, Strategy, Marketing and Technology have become the critical functional areas of the business. Among these three functions, marketing has been an old discipline which has always played a key role in the business. With the changing customer landscape and how businesses interact with their customers, Strategy and Technology have evolved as the critical disciplines of the business.

Why is Strategy Important to Business

Strategy and Innovation form the core around which a business model is build. They help a business in differentiating itself from the competitors and define their USP. Innovation is always associated with generating new ideas while strategy may not necessarily be always new. Strategy in majority of the situations deals with how to increase profitability of the organization not just the revenue. A well-defined strategy assesses the strengths and weaknesses of its resources and … Continue Reading

A/B Testing: How to Make a Good Start

It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance.

However, the most important question is whether the changes made to the website or a marketing campaign are driven by intuition or data. The data-driven approach, such as A/B testing, is more likely to lead you to success, and at a faster pace. Split testing or A/B testing helps you finalize the design that works for you in a methodical fashion.

A/B testing is a method of running various marketing experiments where in groups of customers receive marketing material with variations. The metrics derived from the behavior of these various customer groups are then analyzed to determine the design that attains the highest performance. A/B testing … Continue Reading

How to Design a Data – Driven Marketing Strategy

Technology has opened up a lot of new avenues for businesses to reach their target customers and market their products. Technology and data are the major driving factors of modern day marketing. However, honing the art of data driven marketing is not really a simple task. While most marketers do realize the importance of leveraging data, many are struggling to make most of it. Data remains one of the most under used marketing asset of an organization.

Here is a list of important aspects you have to concentrate on while designing a data – driven marketing strategy:

Strategic Planning

Data is the biggest asset to develop actionable business intelligence. All the departments of the organization should be involved ensuring the quality of data and documenting the required data points. Ensure that you set a business vision encompassing the activities of all the departments of your organization. Understand the flow of … Continue Reading

Thought Leadership – How to Dominate Your Online Space

The internet is playing an increasingly important role in influencing the purchasing decisions of your customers. For that reason, many businesses are looking for creative ways to influence the decision making process of prospective customers by establishing themselves as thought leaders in their respective industries. Establishing yourself as a thought leader in your industry increases your marketing results multifold. Thought Leadership allows your organization to establish itself as an authority with in-depth knowledge of the industry. It allows you to showcase your understanding of the concerns and issues within your industry, then to present yourself as a trusted advisor who can provide valuable information about the challenges faced by your audience. This post tells you how to focus your efforts in establishing yourself as a though leader in your industry.

Quality of the Content

“Content is King.” While digital marketing as a discipline has evolved over the past decade, one … Continue Reading

Top 5 Mistakes While Implementing CRM Systems

CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While most of the companies are increasingly implementing the CRM, its success still remains a major concern. According to a study by Merkle Group Inc, 63% of the CRM initiatives fail. Based on our experiences with our clients, here is a list of most common mistakes we came across while implementing a CRM system:

Lack of Strategy

Lack of vision and strategy is the most common mistake not only in the case of CRM implementation but also in the implementation of any project. So, before implementing a CRM system, analyze your business objectives and define what exactly you want to accomplish by … Continue Reading