Reach Local Audiences With Facebook Ads

Facebook is the largest and most popular social network site in the world, with 1.18 billion daily active users. With such an incredible reach, local businesses would be missing a trick by not using Facebook for marketing purposes. And posting on Facebook alone doesn’t cut the mustard, especially for businesses just starting out and wanting to create brand awareness. SMBs are always looking for more cost-effective ways than print ads to promote their local business and the best way to do that is through optimized Facebook advertising. The main advantage that Facebook Ads offer is its ability to get granular … Continue reading “Reach Local Audiences With Facebook Ads”

No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong

The easy availability and reach of mobile technology has made it even harder to ignore the mobile social world sphere. The social media landscape may be in a constant state of flux but users are spending more time accessing social media sites from mobiles instead of personal desktop computers. According to We Are Social there are 1.65 billion active mobile social accounts worldwide and nearly 1 million new active mobile social users are being added every day.  Based on a study from mobile marketing company, firm Smart Insights we spend 86% of our time online on our smartphones. People in American spend … Continue reading “No Mobile Social Media Marketing Strategy? You Are Doing It All Wrong”

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”

Benefits Of Adding Social Media To Your Marketing Automation Mix

With new digital marketing tools becoming more powerful and accessible thanks to the B2B software-as-a-service revolution, not just large enterprises but SMBs can also use resources like business intelligence data platforms, mobile app development, etc.  And there is no better game changing digital marketing tool for businesses engaged in the digital spaces as marketing automation. A marketing automation platform allows marketers to score, nurture, and attribute leads by analyzing digital footprint trails that users leave behind them when browsing the Internet. A report by Emailmonday confirms that more than half the B2B companies (58%) plan to use marketing automation technology. … Continue reading “Benefits Of Adding Social Media To Your Marketing Automation Mix”

How to Target Audience with B2B Facebook Ads?

While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that you exist there. Facebook ads are generally used for B2C purposes, but you can run B2B ad campaigns to achieve the growth of your business, as those ad campaigns have also started performing well on this social networking website. Running an ad campaign on Facebook is an excellent way for bringing your brand in front of your target audience, helping you to expand your business visibility … Continue reading “How to Target Audience with B2B Facebook Ads?”

3 Psychological Principals to Increase User Engagement on Facebook

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more). While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too. If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, … Continue reading “3 Psychological Principals to Increase User Engagement on Facebook”

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram. Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes … Continue reading “Front and Center with Instagram Stories”