3 Psychological Principals to Increase User Engagement on Facebook

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more).

While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too.

If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, here are the 3 psychological principals you can use to promote/advertise your brand online on this social media platform.

The K.I.S.S Principle (Keep it Simple and Straight)

Everyone loves simplicity, including your audience. Promoting simple strategies on Facebook helps you build a healthy relationship and … Continue Reading

Differentiate Yourself in 2017 – 4 Tips to Break Through Content Noise

With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to break through content noise in order to deliver to the consumer the content he or she will need to make buying decisions this coming year.

By now you’ve probably heard (maybe even to ad nauseam) that content is king. But do you realize that according to the Content Marketing Institute 88% of B2B marketers in North America depend on some form of content marketing? Savvy marketers know that the ability to differentiate their company is dependent on how well they speak to and interact with their consumer.… Continue Reading

Surviving the Elections with the Right Media Mix

A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media statistics you should be aware of as well as how to minimize risk during the election season or any other external factor that may influence the success of your campaigns.

Since we are ending the election season, I did use the presidential election as the main example throughout this article. However, the points made within and the tips are applicable to almost every if not every external factor that impacts consumer behavior.… Continue Reading

Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Kim Figor, discusses the importance of understanding how social media is impacted by external factors and the role demographics plays.

Many advertisers have been making predictions for over a year on how social media will be impacted by the presidential elections and how the elections will influence social media. I too have been watching these trends closely for the past year. One of the best articles I have seen is Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, by Erwen Zhu, Student at University of California, Berkeley as it talks directly about the cause as opposed to only the results.

In his article, Erwen Zhu breaks down the demographics behind social media users and compared … Continue Reading

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram.

Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes revenue generating.

Instagram is often used as a visual escape for most of its users. Users of this platform escape into other lives through the use of imagery. Whether the topic is travel, family, products, nature, children, etc – a user relishes in connecting and escaping with these curated images.… Continue Reading

Connecting With Your Customers: Building A Strong Brand Backstory

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Mark Di Somma,“ How To Build A Strong Brand Backstory.”

In this age of social media ascendancy, it is essential to think about the personalization of your brand, and its ability to connect palpably to your target segments. The thesis of this article is that one of the underused ways to build a brand that really connects is to use a backstory approach. This approach is completely different than the usual brand-building done by companies because it looks backwards – instead of forward – and connects seemingly unrelated dots to build a coherent story of who you are.

Because it is a story of discovery, it can be a much more engaging approach, which is a real positive … Continue Reading

The Importance of Sharing

Marketing your business and spreading the word is tough enough as it is, so when it comes to getting social, most business owners and executives seem to think it is an optional endeavor necessary only for departments that have time to spare or businesses that want to seem “trendy”. Unfortunately, that is about as far from the truth as you can get in this day and age!

When it comes to social marketing, most businesses will have a few updates a month promoting some aspect of their products or offerings. This may have been enough to cut it 6-8 years ago when social media was in its infancy, but in today’s day and age, you need to do more than just stand on a box and yell at people. If you are the only person on the block standing on a box and yelling, you will stand out. It is … Continue Reading

Blog Abstract: 5 Ways to Improve Customer Loyalty With Social Media

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Digital Marketing & Web Development Strategist, Johanna Mateo, discusses an article by Social Media Examiner, “5 Ways to Improve Customer Loyalty With Social Media.” 

We no longer question how much of a role social media plays in today’s businesses. It is a matter of how well you use it to drive your customer acquisition, increase brand loyalty and handle critical customer service issues. Brands are learning every day how to handle the exposure and reach that social media can bring to their business. But yet, it is equally important to understand first how to make social media an intricate part of your business goals.

This article gives you five straightforward tips on how to maximize customer loyalty via social media. I’ll give you the brief rundown here:Continue Reading

11 Ways to Get More Eyeballs for Your Pins  

Businesses can successfully promote their products or services by taking into careful consideration the Pinterest culture of popular pins and searchable pins. Before you begin pinning, it is wise to find out what the followers are actively seeking by gleaning over the well liked Pinterest categories to discover boards that can be a perfect match for your business. A key strategy in Pinterest marketing is to build meaningful relationships with followers and influencers to grow the reach of your pins. You should be aware of what users are looking for when following other boards to contribute usefully. Interestingly a study by The University of Minnesota, it was found that there are three factors for Pinterest users in their decision making process on whether to follow or not –

  • The number of accounts you are following or that are following you
  • The total number of pins you have
  • How many boards
Continue Reading

Marketing Definitions 101

Do you experience a certain level of confusion when it comes to the myriad of marketing terms?  How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’

You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions.

It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities.

While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited a Reader’s Digest quote, which is the ultimate marketing alchemy and makes this subject very simple. I don’t know about you, but I like simple.

“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If … Continue Reading