Personal Email Marketing Strategies to Win Customers

Email marketing can help businesses effectively connect, nurture and engage with their community base. Real email marketing success depends on open rates. The one big step that email marketers can take to get the end user to actually open the email is to personalize their emails. There is compelling evidence to prove that personalized emails get better results because they are tailored to meet consumer needs and interests. In an eConsultancy report, a whopping 74% of marketers agree that targeted personalization increases customer engagement. A study by Experian confirmed that personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates. Another report by Statista in 2014 concluded that personalized email messages show improved open rates of 17.6% in comparison to 11.4% for emails without personalization.

People feel more loyal to brands that better understand them and their specific needs. Businesses have to be authentic and … Continue Reading

Differentiate Yourself in 2017 – 4 Tips to Break Through Content Noise

With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to break through content noise in order to deliver to the consumer the content he or she will need to make buying decisions this coming year.

By now you’ve probably heard (maybe even to ad nauseam) that content is king. But do you realize that according to the Content Marketing Institute 88% of B2B marketers in North America depend on some form of content marketing? Savvy marketers know that the ability to differentiate their company is dependent on how well they speak to and interact with their consumer.… Continue Reading

Surviving the Elections with the Right Media Mix

A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media statistics you should be aware of as well as how to minimize risk during the election season or any other external factor that may influence the success of your campaigns.

Since we are ending the election season, I did use the presidential election as the main example throughout this article. However, the points made within and the tips are applicable to almost every if not every external factor that impacts consumer behavior.… Continue Reading

Sorry folks, video is here to stay!

Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are consuming video content over written or audio, and studies have shown that users seek video content more often as well. In a recent study, it was shown that by simply including the word “video” in your email subject line, it will increase your open rate by 19%, and your CTR by a whopping 65%.

You may have some doubts, I’m sure. Video takes more time to create, it is more confusing than just writing an article.. the list goes on. This may have been the case five years ago, but in today’s hi-tech world, it is arguably easier to … Continue Reading

So, what is Pokemon Go?

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Larry Lembcke discusses the insanely popular Pokemon Go game and this article from Inc.com that talks about leveraging the game for small businesses. 

I am sure that you have heard of Pokemon Go by now. If you haven’t, just go walk outside onto any street and wait for a few minutes. I will almost guarantee you will see someone walking by, focused intently on their phone while they wave it around and spin in circles. That person is likely hunting Pokemon!

To give you an idea, Pokemon Go currently has more active daily users than Twitter. Let that sink in. In a week they have generated more daily users than one of the largest social platforms to ever exist. 16% of all Android devices have Pokemon Go installed, and 6% … Continue Reading

Coupon Promotions are Back in Vogue

Because of today’s uncertain economic condition, most folks have learned to live their lives with a little more intent. That could come in the form of fixing broken items instead of throwing them out, keeping the same car just one more year, or – believe it or not – clipping coupons.

We’re all familiar with the old fashioned clip-and-save variety of coupon. But, now an online coupon can come in many forms: a small, clickable discount banner on your website, a printable coupon sent via email, or some sort of promotional ad on Facebook or Twitter, just to name a few. And, with the incredible increase in online shopping these past few years, mobile phone coupons have become – and will continue to be – a very popular coupon vehicle.

Increased Coupon Usage

Just to give you an idea as to how much coupon usage has grown – coupon redemption … Continue Reading

Predictions for the future of internet marketing

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Larry discusses the recent Forbes article by Jason DeMers highlighting 7 predictions for the future of internet marketing.

Jason DeMers recently wrote an article on Forbes highlighting 7 predictions for the future of internet marketing. I think many of his points are valid, but his prediction that competition will be reduced is a little off. Competition won’t be reduced, it will just change.  There will always be people trying to offer your goods and services for cheaper than you.

Check out his article and see what you think. Here are the talking points of his article:

  1. ‘Reality optimization’ will become a thing.
  2. Content feeds will become finely-tuned for each individual.
  3. Non-digital ads will die.
  4. Privacy concerns will reach their zenith, spawning more brands that prioritize it.
  5. Competition will
Continue Reading

3 Essential Lessons Digital Marketers Can Learn From Corn

I’ll be the first to admit it is almost unfathomable to imagine any lesson can be learned from a corn stalk, yet lessons that could be describes as essential for digital marketers. None the less, it is true. Before, I discuss these three lessons, I will tell you my corn cob story.… Continue Reading

Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.

It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.

In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.

Below you will find few key points discussed in the article.

People no longer wait for big shopping days like … Continue Reading

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively through paid ads it is essential for you to ensure your ads are not only relevant to the person’s needs but also that your ads stand out from your competitors.

Historically, the only option available to accomplish this goal was a 70 character written description. Today, the description is not enough. If you perform a query for most any product or service, you will notice that other than promotions, pricing, or years in business, most ads to not contain anything that is truly unique.

Even when companies create ads that offer something unique and valuable to their prospects, this message is often overlooked as the ads themselves blend in with the all the other ads. … Continue Reading