Personal Email Marketing Strategies to Win Customers

Email marketing can help businesses effectively connect, nurture and engage with their community base. Real email marketing success depends on open rates. The one big step that email marketers can take to get the end user to actually open the email is to personalize their emails. There is compelling evidence to prove that personalized emails get better results because they are tailored to meet consumer needs and interests. In an eConsultancy report, a whopping 74% of marketers agree that targeted personalization increases customer engagement. A study by Experian confirmed that personalized promotional emails had 29% higher unique open rates and 41% … Continue reading “Personal Email Marketing Strategies to Win Customers”

Sorry folks, video is here to stay!

Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are consuming video content over written or audio, and studies have shown that users seek video content more often as well. In a recent study, it was shown that by simply including the word “video” in your email subject line, it will increase your open rate by 19%, and your … Continue reading “Sorry folks, video is here to stay!”

So, what is Pokemon Go?

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Larry Lembcke discusses the insanely popular Pokemon Go game and this article from Inc.com that talks about leveraging the game for small businesses.  I am sure that you have heard of Pokemon Go by now. If you haven’t, just go walk outside onto any street and wait for a few minutes. I will almost guarantee you will see someone walking by, focused intently on their phone while they wave it around and spin in circles. That person is likely hunting … Continue reading “So, what is Pokemon Go?”

Coupon Promotions are Back in Vogue

Because of today’s uncertain economic condition, most folks have learned to live their lives with a little more intent. That could come in the form of fixing broken items instead of throwing them out, keeping the same car just one more year, or – believe it or not – clipping coupons. We’re all familiar with the old fashioned clip-and-save variety of coupon. But, now an online coupon can come in many forms: a small, clickable discount banner on your website, a printable coupon sent via email, or some sort of promotional ad on Facebook or Twitter, just to name a … Continue reading “Coupon Promotions are Back in Vogue”

Predictions for the future of internet marketing

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Larry discusses the recent Forbes article by Jason DeMers highlighting 7 predictions for the future of internet marketing. Jason DeMers recently wrote an article on Forbes highlighting 7 predictions for the future of internet marketing. I think many of his points are valid, but his prediction that competition will be reduced is a little off. Competition won’t be reduced, it will just change.  There will always be people trying to offer your goods and services for cheaper than you. Check out his … Continue reading “Predictions for the future of internet marketing”

3 Essential Lessons Digital Marketers Can Learn From Corn

When it comes to digital marketing, don’t assume you know what will or won’t work. Start with what you know, but continuously test new tactics, using an integrated approach that is unique for every client, location, and demographic.

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

Even when companies create ads that offer something unique and valuable to their prospects, this message is often overlooked as the ads themselves blend in with the all the other ads. Let’s face it. Who really takes the time to read and digest every description in every ad before clicking?