Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.Continue Reading

Why Testimonials are Important

1442848_18702705

A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people.

The important role testimonials and reviews play:

If you can assemble a group of people who want to rave about you, you build credibility. Credibility is important in a business because people tend to believe what other people believe. This concept is incredibly important when it comes to marketing.

Remember that testimonials are not … Continue Reading

17 Marketing Strategies for Local Businesses

If you own a business, by now you have probably discovered that there’s also a lot of competition, both local and national. An effective marketing program is vital for business owners in this competitive industry.… Continue Reading

Does Your Business Need A Mobile App?

 

Its hard to know where to start when developing a mobile app.

A couple weeks ago we talked about what is better for you’re a business, a mobile app ora mobile website. Now we will dig a little deeper into what to think about when you decide to develop a mobile app or application. A mobile app for your business should be more than just another package for the content on your website, that can be achieved much easier and with less upkeep than an app. A mobile app should serve your business’s customers needs and desires in a way that your website does not. Developing a useful app and maintaining that app’s usefulness can be daunting. The rewards of developing an app can be enormous though, as long as the app is developed well and user friendly.

App Development Should Focus On The User

Creating an app for a business needs to be well thought out, with the user … Continue Reading

Are You Late To The Mobile Revolution?

Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online.

What Does This Mean For Businesses?

Mobile Website DisplaySeveral immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the issue of display. Is your website even navigable on mobile? Does it take too long to load or require significant horizontal scrolling? Secondly, the limited screen size for handheld devices means that there are limited ads. This adds yet another road block in the world of user-driven content – How … Continue Reading