Personal Email Marketing Strategies to Win Customers

Email marketing can help businesses effectively connect, nurture and engage with their community base. Real email marketing success depends on open rates. The one big step that email marketers can take to get the end user to actually open the email is to personalize their emails. There is compelling evidence to prove that personalized emails get better results because they are tailored to meet consumer needs and interests. In an eConsultancy report, a whopping 74% of marketers agree that targeted personalization increases customer engagement. A study by Experian confirmed that personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates. Another report by Statista in 2014 concluded that personalized email messages show improved open rates of 17.6% in comparison to 11.4% for emails without personalization.

People feel more loyal to brands that better understand them and their specific needs. Businesses have to be authentic and … Continue Reading

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.Continue Reading

Marketing Definitions 101

Do you experience a certain level of confusion when it comes to the myriad of marketing terms?  How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’

You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions.

It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities.

While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited a Reader’s Digest quote, which is the ultimate marketing alchemy and makes this subject very simple. I don’t know about you, but I like simple.

“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If … Continue Reading

Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.

It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.

In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.

Below you will find few key points discussed in the article.

People no longer wait for big shopping days like … Continue Reading

Quick and easy tips for marketing your brand on Instgram

Instagram

Many small business owners find it difficult enough to keep up with website updates and blog content. We all know that you need to keep your content current and your blog rolling, but a large majority go beyond that and integrate social media into their marketing solutions. The problem with social media is that it’s like an old watch: you have to keep winding it or it will stop working.

There are a slew of social media platforms that are full of people all around the globe looking for your products and services. Most of you are familiar with the popular platforms like Facebook and Twitter, but there is a image centric platform that is very popular and a great way to engage users. Hint: it’s not Pinterest!

Instagram can be a great way to gain exposure and engagement with users that are interested in your brand or service. While … Continue Reading

Mobile SEO Success

Everyone knows that a mobile-friendly website is important, but a recent move by Google really underscores this fact: The search giant has sent mass notifications through Webmaster Tools to alert webmasters about mobile usability issues on their sites. These notifications also contained an ominous reminder that sites that aren’t mobile-friendly don’t rank well in mobile search results. If you haven’t yet optimized your site for mobile use, this is a great time to take the plunge. Let’s take a look at a few key points to consider when working on your mobile SEO.

Focus on the User Experience

Google’s goal is to provide searchers with search results that will deliver a quality experience each and every time; if your mobile website can’t fulfill those expectations, it won’t earn a top spot in the rankings. Be sure that your mobile site is clear and easy to navigate. An accessible, user-friendly mobile … Continue Reading

Tips For Marketing Your Business On Mobile Platforms

Mobile Marketing

Do you own a small business? If so, you know that a web presence is mandatory in this day and age. Most small business owners understand that and do their best, but as emergent technologies pop up it gets harder and hard to keep up with the times. One huge area of opportunity for business owners is mobile conversion; how does your site stack up? Here are some easy tips to help make your marketing campaign mobile friendly!

1) Make sure your CTA is mobile friendly

We all know that calls-to-action work and that you should use them, but most people often overlook making these CTAs user friendly for mobile users. Is your CTA a button that links to your contact page? Can the user easily tap the button with their thumb, or do they have to pinch and zoom on the button in order to use it?

These simple … Continue Reading

What’s Your Mobile Phone Strategy?

Do you have a strategy?

I hope you do. As a mobile user, can I access your website and go through it as easily as a computer user? Have you made it easy for my relatively small device to view your website? I’d like to be able to scroll vertically and have the print large enough so I don’t have to play with my screen to see your website that obviously was not designed for my device.

The advantage of displaying your website for a smart phone cannot be underestimated. If it is too challenging there are competitive website to explore. Should you even care about a smart phone here and there? The answer is yes. In the United States a couple different studies confirm that 56% of mobile phone users have smart phones and they use them. The number is growing rapidly. In the last several years the growth … Continue Reading

The Secret of SOLOMO

What is SOLOMO you ask? Great question, it stands for SOcial, LOcal, and MObile, which addresses the addition of local information to the search engines, and is the trend we’re seeing take shape across the marketing landscape.

The old model of marketing says that if you’re local, you need to advertise in the YellowPages, and perhaps in the local paper or marketing publication. If you have a website, then you’re probably doing pretty well. And you’re a real geek if you blog or engage any social media.

Boy how times have changed, and rapidly! Montetate just published an infographic exploring some of the trends of people, and the influence of Social and Mobile on local business. Check this out:

Roughly 90 percent of local visitors take action within 24 hours of visiting a website.

Inaction Is Very Costly

Ok, so the case is made that people use their phones even during the local purchasing process. What’s more telling is the last three items:

  1. 90% acted
Continue Reading

Does Your Business Need A Mobile App?

 

Its hard to know where to start when developing a mobile app.

A couple weeks ago we talked about what is better for you’re a business, a mobile app ora mobile website. Now we will dig a little deeper into what to think about when you decide to develop a mobile app or application. A mobile app for your business should be more than just another package for the content on your website, that can be achieved much easier and with less upkeep than an app. A mobile app should serve your business’s customers needs and desires in a way that your website does not. Developing a useful app and maintaining that app’s usefulness can be daunting. The rewards of developing an app can be enormous though, as long as the app is developed well and user friendly.

App Development Should Focus On The User

Creating an app for a business needs to be well thought out, with the user … Continue Reading