Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?” What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their … Continue reading “Creating A Memorable Experience For Mobile Search”

Does Your Business Need A Mobile App?

  A couple weeks ago we talked about what is better for you’re a business, a mobile app ora mobile website. Now we will dig a little deeper into what to think about when you decide to develop a mobile app or application. A mobile app for your business should be more than just another package for the content on your website, that can be achieved much easier and with less upkeep than an app. A mobile app should serve your business’s customers needs and desires in a way that your website does not. Developing a useful app and maintaining that app’s usefulness can … Continue reading “Does Your Business Need A Mobile App?”

Are You Late To The Mobile Revolution?

Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online. What Does This Mean For Businesses? Several immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the … Continue reading “Are You Late To The Mobile Revolution?”