The Down-Low On Generating Leads For Your Business With Google Adwords

There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified leads that turn into customers. Provided B2B companies use pay-per-click advertising tools such as Google AdWords to get their site to land on the first page of Google and appear where prospective leads are hanging out online.

Google AdWords encompasses both search engine ranking results and paid advertising, so campaigns can effectively target the very people that are using search terms specific to your business. No wonder then that the most used pay-per-click (PPC) advertising program available today is Google’s AdWords, with nearly 80% of all companies focusing on Google AdWords for PPC. Roughly about 70% of Google’s revenue is generated from AdWords, which … Continue Reading

Cost of Online Reputation Management

Do you know what people are saying about you online?  Traditional marketing has always known the value of word of mouth marketing.  Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than traditional word of mouth marketing.  Why?  Because 88% of consumers trust online reviews as much as personal recommendations.  So, if your reputation isn’t managed well it could be very costly.  And, did you know that what people say about you online impacts your search results?  Let’s learn some more.… Continue Reading

5 B2B Webinar Secrets

webinar

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:… Continue Reading

How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue Reading

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth.  Surely you have heard that before.  But what if your target audience isn’t on social media?  It’s possible.  But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms.  For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook.  Here are some compelling reasons why.  … Continue Reading

What is Message Match and Why Does It Matter?

What is message match?

When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page.

The main idea is that your landing page delivers on the promise of the ad. The big idea should be reinforced almost immediately and the visitor should know they are in the right place.

Why is this important?

In one word, conversions.… Continue Reading

Podcasts: When is it a good time to start a new one?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast  by Jerod Morris and Jon Nastor,“ When Is the Right Time to Start Another Podcast?”

As you may know, we have a podcast called Actionable Marketing in Minutes.  This podcast gives listeners tips and tricks that you can put into action immediately.  It’s a rather successful podcast and we’re proud of it.  But I am not here today to tell you about Actionable Marketing in Minutes.  I want to comment on some of the things that Jerod Morris and Jon Nastor discuss in their podcast on When Is the Right Time to Start Another Podcast?

The hosts say that knowing whether or not it’s time to add a new show isn’t about the potential of … Continue Reading

3 Reasons to Invest in Marketing Automation System

millennials

If you have ever asked yourself, “What can a marketing automation system do for me and my business?” Then you’re not alone. Businesses across the globe, both small and large, have asked themselves that same question.

Here’s a different question, “Are you generating new leads consistently?”

If you are, how are you communicating with them?

Do you have a system that moves a new lead to a new customer, and then from a new customer to a brand evangelist?

There are many reasons to invest in a marketing automation system, but the major benefits vary, depending on your current marketing activity and goals.  The universal benefit is marketing automation allows you to build relationship with customers based on their interest.

 

With a Marketing Automation System, you:

Save time with Automated Task

Constant and tedious communication with customers and leads no longer has to be typed out and sent individually … Continue Reading

Top 5 Most Important Daily Social Media Tasks

Stephen Covey said “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”  With digital marketing, especially social media, there are new things constantly rising to the surface that are vying for your attention.  To be successful it is important to have a social media strategy and to schedule your priorities.  We all have our daily, weekly and monthly to-do lists.  While there are many more than 5 social media tasks that need your attention, here are the ones that we think should be scheduled as priorities.

Manage an Editorial Calendar
Your editorial calendar should be as broad as monthly and as detailed as daily.  What that means is you should have multiple layers of the calendar.  You want your larger, monthly picture for less frequently created content and your daily schedule for more commonly posted content such as social media posts.  It is recommended … Continue Reading