What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business. Thorough – and Understandable Reporting: One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able … Continue reading “What to Expect When You Hire a Good Digital Marketing Consultant”

Create Landing Pages That Get Your Visitors At Hello

If you are looking to build your business and are struggling to get people to visit your site, then clearly no one’s buying into your story. What you need is to identify the conversion technique that will have potential customers running to your site to give you their email addresses! A well-crafted landing page can do the trick. And the best part is that it doesn’t take long to create and promote. A landing page is technically a web page that is served up as a destination for visitors that arrive on your site from an ad. It isn’t just … Continue reading “Create Landing Pages That Get Your Visitors At Hello”

An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year.  What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs.  Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.   A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer … Continue reading “An Overview Of LinkedIn Ads For B2B Marketing”

Review Management – The Strategic Foundation for Your Business

Whether you sell to businesses or direct to consumers, local or international, to ensure your business success, you must establish a foundation of customers who believe in your products/services and are willing to share their opinions with others. Over time your relationship with these customers grows broader and deeper, separating you from your competitors and making it much easier for new customers to choose your business. This thought process is the foundation for review management. And understanding why a review management initiative should be at the top of your marketing checklist is pivotal to your success. See What Your Customers See … Continue reading “Review Management – The Strategic Foundation for Your Business”

6 Major Elements Of An Expertly Designed PPC Landing Page

PPC is short for pay-per-click, wherein advertisers have to pay a publisher, like Google, a given fee each time someone clicks on their ad. These ‘Sponsored Ads’ are displayed on the search engine results pages whenever a user does a search for their relevant keyword(s). The idea is to leverage PPC ads to drive targeted search engine traffic to an optimized PPC landing page and prompt an action. These specially designed landing pages have strong call-to-action and inspire the visitor to click on the CTA button to take specific actions such as Buy Now, Subscribe, Email Us, Call Today, etc. … Continue reading “6 Major Elements Of An Expertly Designed PPC Landing Page”

The Down-Low On Generating Leads For Your Business With Google Adwords

There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified leads that turn into customers. Provided B2B companies use pay-per-click advertising tools such as Google AdWords to get their site to land on the first page of Google and appear where prospective leads are hanging out online. Google AdWords encompasses both search engine ranking results and paid advertising, so campaigns can effectively target the … Continue reading “The Down-Low On Generating Leads For Your Business With Google Adwords”

Why Visual Content is Important for Better User Engagement?

Past studies have shown that it takes nearly 10 seconds for website visitors to decide whether they will stay on your website or not. So, what exactly it is that encourage users to stick to the website? Is it the well-written content that can be easily read within few seconds? Well, the answer is NO, only a creatively designed website with enticing features can leave an everlasting impression on visitor’s mind. A picture speaks almost everything. And when it comes to running a business online, sharing a powerful picture is considered as one of the most efficient tools for every … Continue reading “Why Visual Content is Important for Better User Engagement?”

Top Internet Marketing Techniques Every Entrepreneur Needs to Know

Internet has become the most important and vital source of information for everyone around the world. Now people prefer to search everything online, instead of looking at directories and going through Yellow Pages.  If you already have an online business presence, you must be aware of all the benefits your business can avail from it. Internet marketing allows start-ups to reach a wider audience for a fraction of the cost of traditional advertising. Internet marketing campaigns are measurable through web analytics and can be tested for effective and accountable results. As it is, it can be quite difficult for your … Continue reading “Top Internet Marketing Techniques Every Entrepreneur Needs to Know”

3 Psychological Principals to Increase User Engagement on Facebook

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more). While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too. If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, … Continue reading “3 Psychological Principals to Increase User Engagement on Facebook”

Rank Higher In Search Engines With Paid Search Advertising

As the web continues to grow, an increasing number of websites compete for the same digital real estate on search engines and they compete using search engine marketing tactics (SEM) that can be either paid or organic. A well optimized website can help your business to rank high in organic searches and appear on the first page of search engine results, but organic search tactics are rigid and you can’t control how far or how fast your website will move up in the rankings. This is why a website can benefit immensely from paid search advertising. It is only through … Continue reading “Rank Higher In Search Engines With Paid Search Advertising”