Whether you sell to businesses or direct to consumers, local or international, to ensure your business success, you must establish a foundation of customers who believe in your products/services and are willing to share their opinions with others.
Over time your relationship with these customers grows broader and deeper, separating you from your competitors and making it much easier for new customers to choose your business.
This thought process is the foundation for review management. And understanding why a review management initiative should be at the top of your marketing checklist is pivotal to your success.
See What Your Customers See
Take a moment to do a search—the way a prospective customer might—for the type of product/service your business offers. For example, if you are a kennel owner, type in ‘dog kennel’ and the city you are in.
- Does your company come up on page one of the search results?