The empowered B2B customer is changing B2B companies, and returning the power to marketing, after so many years of sales domination. But will ‘marketing eat sales for lunch’?
Follow these Principles of Persuasion, from Caldini’s well-known book, Influence, and improve your digital marketing effectiveness across all online channels, from your website to your social media presence.
Conversion optimization is really based on sound scientific principles, to which we have been subject to for years, and will continue to be subject to as the digital era unfolds. Learning the science behind what works will help you build a more flexible approach to your online marketing AND better serve your customers.
The development of a high-converting website is not an accident. And it is not out of reach. Read these 10 tips that will help you develop a website that delivers real results.
Why is there this sense that it is somewhat revelationary that we all want meaning, we want to create meaning and we want to have meaningful work lives. Why should this be a surprise?
Working in the digital world, it has always been a no-brainer that my clients’ greatest effectiveness will be when marketing strategies deliver solutions that are rocket-fueled by technology. I see, day in and day out, year over year, the differences between companies that have taken the technology-supported approach, as compared to those who haven’t made those same choices. Technology, implemented to support well-thought out strategies, has always won, hands down.
Get a few common-sense ideas about gathering complete and correct information in anticipation of your need to eventually do some sort of attribution analysis.
The lazy days of summer are fast coming to an end. Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season. The question is: will your business be poised to capture a burst of year end revenue growth? If not, August is time for you to roll into action. If you have been considering a website revitalization, now is the time to act. Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website? And, over … Continue reading “Will You Be Ready For the Fall Selling Season?”
The problem with this approach, though, is that it often left (and leaves) the real target of a website long behind. That is, the customer. The one who – through purchases – actually funds the website. And this is the fatal error of most websites, even today.
Welcome to LocalDirective’s Grow Your Online Presence Blog, which will be focused on helping you to grow a powerful online presence for your business. Each month, LocalDirective team members or our guest bloggers will post articles that (hopefully) will provide a shred of insight on topics of interest and/or point you to authoritative sites for more information. Our topics will span from converting customers that come to you from online marketing, to methods for developing powerful visual impact, to social media methods and community building. And everything in between. The core of our focus, however, will always be on how … Continue reading “Welcome to the LocalDirective Blog!”