From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a recent Marketing Automation Panel Discussion reviewed by ChiefMarTec.com.
This is a question that strikes at the heart of the terror B2B sales executives feel when they consider the ever-encroaching, destroys-everything-in-its-path, relentless unfolding of eCommerce. And does the focus on this question prevent large forward strides by otherwise forward-thinking companies?
To my surprise (but maybe not, upon further thought), this question came up at what was likely a very lively session of marketers at MarketingProf’s B2B Forum. My problem is that this question just creates the same age-old divide between marketing and sales.
I do think that for any company to achieve maximum effectiveness in serving customers, both marketing and sales have to play nicely together. Seriously, I think we all know this. … Continue Reading