Simon Sinek’s main message is that most of us have it backwards: the most loyal customers don’t buy what you do, they buy why you do it. What you do simply proves what you believe.
Choosing a digital marketing agency is more than just a superficial choice, that is, if you expect your agency to partner with you to deliver the extraordinary.
Lets’ get to ‘customer love’ by developing a robust marketing strategy and the derivative programs that have on-target tactics to reach your business goals.
Mental toughness, grit, resilience – it goes by many names but Jeff Haden of Inc. has some ideas about how to develop it.
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Venture Beat article, “U.S. SEC approves new crowdfunding rules,” and the Entrepreneur article, “The SEC’s new 685-page crowdfunding rules: What you need to know.” The first article in Venture Beat begins, “U.S. securities regulators approved new crowdfunding rules on Friday, allowing start-up companies to raise money from mom-and-pop investors over the internet. Private companies were previously allowed to solicit only accredited investors – those with a net worth of at least $1 million, … Continue reading “Looking For Funding For Your Fledgling Business? Check Out New SEC Crowdfunding Options.”
A blog abstract in which Lisa Maier discusses the HBR article about how information ubiquity and increasingly frictionless information transfer will impact our day-to-day lives.
Effective marketing in this age of ‘digital disruption’ is still about telling the story of an enduring brand that is built by a company that has both character and competence.
It is interesting that one of the most straightforward methods of problem solving and root cause analysis keeps resurfacing in my work. When I was first introduced to the ‘Five Whys’ almost two decades ago, its deceptive simplicity caused me to seek more esoteric methods. After all, I was in graduate school, and I was looking for advanced education. And this was not only not advanced, it was laughably simple. Fast forward to today, and now I will describe the Five Whys in a different way. Fast, simple, complete, actionable. Things I really care about as a business person who … Continue reading “Five Whys: A Fast Path to Solve Problems”
At the end of 2014, out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. This startling statistic is proof of the importance of mobile usage today. Most people now use mobile devices, like smartphones and tablets, for Internet surfing. In fact, many seem to prefer it for activities such as browsing social media outlets, checking emails and doing some online shopping. It is apparent that a website is no longer exclusive to desktop or laptop computer viewing but must adapt itself to a variety of mobile and tablet devices as … Continue reading “Why Your Business Needs a Mobile Responsive Website. Now.”
Predictive analytics allow you to do much more with your data to increase your marketing effectiveness.