Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.Continue Reading

Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.

It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.

In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.

Below you will find few key points discussed in the article.

People no longer wait for big shopping days like … Continue Reading

What’s Your Mobile Phone Strategy?

Do you have a strategy?

I hope you do. As a mobile user, can I access your website and go through it as easily as a computer user? Have you made it easy for my relatively small device to view your website? I’d like to be able to scroll vertically and have the print large enough so I don’t have to play with my screen to see your website that obviously was not designed for my device.

The advantage of displaying your website for a smart phone cannot be underestimated. If it is too challenging there are competitive website to explore. Should you even care about a smart phone here and there? The answer is yes. In the United States a couple different studies confirm that 56% of mobile phone users have smart phones and they use them. The number is growing rapidly. In the last several years the growth … Continue Reading

The Secret of SOLOMO

What is SOLOMO you ask? Great question, it stands for SOcial, LOcal, and MObile, which addresses the addition of local information to the search engines, and is the trend we’re seeing take shape across the marketing landscape.

The old model of marketing says that if you’re local, you need to advertise in the YellowPages, and perhaps in the local paper or marketing publication. If you have a website, then you’re probably doing pretty well. And you’re a real geek if you blog or engage any social media.

Boy how times have changed, and rapidly! Montetate just published an infographic exploring some of the trends of people, and the influence of Social and Mobile on local business. Check this out:

Roughly 90 percent of local visitors take action within 24 hours of visiting a website.

Inaction Is Very Costly

Ok, so the case is made that people use their phones even during the local purchasing process. What’s more telling is the last three items:

  1. 90% acted
Continue Reading

Are You Late To The Mobile Revolution?

Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online.

What Does This Mean For Businesses?

Mobile Website DisplaySeveral immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the issue of display. Is your website even navigable on mobile? Does it take too long to load or require significant horizontal scrolling? Secondly, the limited screen size for handheld devices means that there are limited ads. This adds yet another road block in the world of user-driven content – How … Continue Reading