How to Crank Out a Fascinating Idea in 60 Seconds or Less

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Inc. article by contributor, Sally Hogshead “How to Crank Out a Fascinating Idea in 60 Seconds or Less.” If I were a betting woman, I would be willing to bet that most people, if not all, struggle from time to time in coming up with ideas on topics to write about or the topic might be there, but the words escape them. I know for myself, this is true. Many times, … Continue reading “How to Crank Out a Fascinating Idea in 60 Seconds or Less”

5 Ways to Develop Trust with Content Readers

Content sets a tone. It delivers your company mission, vision and other important information about your business. Content helps to build your brand presence online, but it also sets a company tone, differentiate you from the competition, establish you as a leader in the your industry and take your business rankings high in Google search results. In addition, content also helps you to win the trust & faith of your audience. By providing useful, informative and precise information to the readers, answering their questions, and giving smart yet reliable solution to their problems, your content development is an excellent way to build a long lasting relationship … Continue reading “5 Ways to Develop Trust with Content Readers”

Words Matter

I enjoy writing – and I have spent the better part of the last week working on the content for a new website. Each word is important. Not just because someone will read it and learn something about the company services, but because words make you think. Words ask to you think deeply about yourself and what you might need. Words help you to make decisions. Words bring us together with a shared language. And yet, words can so easily be misinterpreted. When I write, I find myself reading and re-reading what I write. Could someone misunderstand what I am … Continue reading “Words Matter”

How To Give Your Business An Unfair Advantage

How cool would it be to know that every product or service you ever offered (before launching), would be successful? What if you never had to struggle to get new customers or traffic to your website? Impossible.  Right? We’ll on March 31st, 2016, Elon Musk launched the Tesla Model 3 with an unfinished prototype and in a week racked up over 325,000 reservations, aka $14 billion in potential future sales. Do you think the Model 3 will be successful when it officially goes on sale in 2018? Yes, this is the biggest one-week launch of any product ever, your company … Continue reading “How To Give Your Business An Unfair Advantage”

Marketing Definitions 101

Do you experience a certain level of confusion when it comes to the myriad of marketing terms?  How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’ You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions. It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities. While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited … Continue reading “Marketing Definitions 101”

4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy

Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective. How do we make a strategy that is critical to a brands success online more effective?… Continue Reading

Triple the benefit of your content

As we all know, content is king (tired of hearing this yet?!) It is hard enough these days just to keep up, let alone release multiple pieces of content a week. What if I told you that you can get 3 times the benefit from each piece of content you have? I bet you are excited, and you should be! Blog articles are just one (and the most popular) type of content, but let’s not forget things like Slideshare, YouTube, and Podcasts.… Continue Reading