In this brave new world, customers are now in control of their own experience with your brand as a result of advancing mobile and social technologies. Besides the direct and outbound B2B marketing techniques that aim to persuade and compel prospective buyers to respond, there are myriad techniques available now at your disposal. These may be a better fit for the different marketing engagement opportunities that present itself due to the changed behavior of the buyers. Potential prospects are now more likely to perform online searches to find and assess a company. They engage all the time, across several touch … Continue reading “4 Fundamental Engagement Tactics In B2B Marketing”
Simon Sinek’s main message is that most of us have it backwards: the most loyal customers don’t buy what you do, they buy why you do it. What you do simply proves what you believe.
In 2017 and beyond, companies that allow content marketing to dominate their brand’s digital marketing strategy in a well-executed plan will dominate their market.
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?” What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their … Continue reading “Creating A Memorable Experience For Mobile Search”
In this age of social media ascendancy, where consumers want to connect in “authentic” ways, show your brand authenticity by thrilling them with the twists and turns of your brand’s backstory!
Effective marketing in this age of ‘digital disruption’ is still about telling the story of an enduring brand that is built by a company that has both character and competence.