3 Powerful Ways to Boost Your Marketing with Predictive Analytics

To stand out from the ever increasing competition in the market, businesses need to have an eye on the future.  It is every marketers dream to be able to know their target market’s current and future needs. While tracking and addressing the current needs is rather easy, it is predicting the future that can seem bewildering. Fortunately businesses can now leverage big data and predictive analytics to correctly identify the likelihood of future outcomes. No more guessing games. Your business can get the best assessment of what will happen in the future and use this knowledge to determine customer purchases, … Continue reading “3 Powerful Ways to Boost Your Marketing with Predictive Analytics”

Shape Your Marketing Strategy With Google Analytics

It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete.  … Continue Reading

Using Google Analytics to Find Topics For Your Next Blog Post

The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to … Continue reading “Using Google Analytics to Find Topics For Your Next Blog Post”

Why Every Manufacturing Marketer Should Link Google Analytics and Webmaster Tools

Online marketing and search engine optimization has become synonymous with doing any business online. Staying on top of your company’s online marketing is crucial, and new tools and options are always coming out to make that task easier. However, some of the older tools have great usefulness and Google provides many free tools that will help bring valuable insight to your marketing and ability to convert visitors into leads and eventually into customers. Two of the biggest marketing and monitoring suites that business owners and webmasters have in their arsenal are Google Analytics and Google’s Webmaster Tools. These are products … Continue reading “Why Every Manufacturing Marketer Should Link Google Analytics and Webmaster Tools”

Why Should You Care About Your Bounce Rate?

I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started to explore and ask some questions of my expert team members, I learned a few things. Just so we are all on the same page, Google Analytics defines Bounce Rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with … Continue reading “Why Should You Care About Your Bounce Rate?”

Google Analytics for Manufacturers: Significance of Website URL Structure

A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in tracking them easily using you google analytics platform. Following are some of the areas in google analytics, where, having a good website URL structure helps in drawing more insights. Accuracy in Tracking Data Tracking the performance of landing pages and efficiency of the funnel is an important aspect of analyzing web analytics data. A well-defined … Continue reading “Google Analytics for Manufacturers: Significance of Website URL Structure”