To stand out from the ever increasing competition in the market, businesses need to have an eye on the future. It is every marketers dream to be able to know their target market’s current and future needs. While tracking and addressing the current needs is rather easy, it is predicting the future that can seem bewildering. Fortunately businesses can now leverage big data and predictive analytics to correctly identify the likelihood of future outcomes. No more guessing games. Your business can get the best assessment of what will happen in the future and use this knowledge to determine customer purchases, promote the right product or services to the right audience, cut down on wastage of resources and manage business expenditure more efficiently.… Continue Reading
It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete. … Continue Reading
With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to break through content noise in order to deliver to the consumer the content he or she will need to make buying decisions this coming year.
By now you’ve probably heard (maybe even to ad nauseam) that content is king. But do you realize that according to the Content Marketing Institute 88% of B2B marketers in North America depend on some form of content marketing? Savvy marketers know that the ability to differentiate their company is dependent on how well they speak to and interact with their consumer.… Continue Reading
The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to generate ideas about your next blog post.
Analyzing the Content of Interest on the Website
Analyze the pages on your website which have garnered highest number of views and the pages which have high user engagement. You can see this report under Behavior > Site Content > All Pages.… Continue Reading
When your prospects take a series of online actions, their digital footprints can be knitted together to tell us a story about their purpose – or intent. These footprints can come from many sources, such as search queries, website visits, downloads or even engagement with various social platforms, such as Facebook and YouTube or blogs.
Not only can we discover their current objective but we can also surmise their future intent.
Each individual signal already tells us a lot, but when we group them together, live and in order, we are able to extrapolate dynamic and powerful engagement patterns that can tell us even more about their preferences, information needs, propensity to take an action and finally, their intent to make the purchase. This not only helps us with an individual prospect, it informs us about similar audiences.
Live intent data goes … Continue Reading
From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.
It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.
In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.
Below you will find few key points discussed in the article.
People no longer wait for big shopping days like … Continue Reading
Online marketing and search engine optimization has become synonymous with doing any business online. Staying on top of your company’s online marketing is crucial, and new tools and options are always coming out to make that task easier. However, some of the older tools have great usefulness and Google provides many free tools that will help bring valuable insight to your marketing and ability to convert visitors into leads and eventually into customers.
Two of the biggest marketing and monitoring suites that business owners and webmasters have in their arsenal are Google Analytics and Google’s Webmaster Tools. These are products from Google that let a website’s owner learn about how people come to the website and what they do once they are on it. Google also allows the ability link Analytics and Webmaster Tools accounts, giving marketers a one-stop shop for all of their SEO and online marketing data. This … Continue Reading
I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started to explore and ask some questions of my expert team members, I learned a few things.
Just so we are all on the same page, Google Analytics defines Bounce Rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page.)
Your bounce rate is driven by so many different variables and honestly it depends on the goals and other KPI metrics that have to be considered along with what you are trying to achieve!
If your goal is to drive phone calls in a fast sales situation, the … Continue Reading
A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in tracking them easily using you google analytics platform. Following are some of the areas in google analytics, where, having a good website URL structure helps in drawing more insights.
Accuracy in Tracking Data
Tracking the performance of landing pages and efficiency of the funnel is an important aspect of analyzing web analytics data. A well-defined URL structure can help you in identifying these web pages easily within the google analytics platform. You can easily visualize the behavior of your users on the website, especially when you have huge content on your website. You can also easily analyze the performance of individual sub sections and identify … Continue Reading
Getting the implementation of Google Analytics right is step one in determining the ROI of your marketing and PR efforts. Google Analytics is a significant tool for businesses to track their website data. It’s considerably easy to implement, simple to use and above all it’s free! Whilst the implementation of Google Analytics should be an easy process, there are still lots of instances where mistakes can occur. So let’s have a look at some of them now:
Keeping tracking code in the wrong place on the page
It’s been now over four years since Google Analytics updated the synchronous tracking code to asynchronous. But still some companies are there that haven’t made the switch yet. The synchronous code was placed at the bottom of a page as the code would prevent other web page content from loading. On the other hand, Google’s asynchronous code allows the tracking code to work … Continue Reading