You may consider stealing your competition’s customers to be a little cheeky. But, did you know General George Patton Jr.’s favorite saying is said to be, “Audacity, audacity, always audacity.” You’ve got to be audacious to get your share of the pie.
Your job is to capture their customers’ attention and then prove you’re better…and better for them.
But first, you need to understand a little bit about customer motivation.
Did you know that over half of what we do every day is nothing more than a habit – an impulsive behavior done with hardly any thought at all? A product or service that is habitually used is called a hook. A hook has four parts: a trigger, an action, a reward and an investment. If your product can satisfy a potential customer’s need and transport them through a hook’s parts faster, you may be able to get them … Continue Reading