6 Major Elements Of An Expertly Designed PPC Landing Page

PPC is short for pay-per-click, wherein advertisers have to pay a publisher, like Google, a given fee each time someone clicks on their ad. These ‘Sponsored Ads’ are displayed on the search engine results pages whenever a user does a search for their relevant keyword(s). The idea is to leverage PPC ads to drive targeted search engine traffic to an optimized PPC landing page and prompt an action. These specially designed landing pages have strong call-to-action and inspire the visitor to click on the CTA button to take specific actions such as Buy Now, Subscribe, Email Us, Call Today, etc.

Over 60% of users with the intent of purchasing a product find PPC ads most relevant to their search and are more likely to click on it instead of organic search results. Users reaching your landing page by clicking a paid ad are 50% more likely to click on your … Continue Reading

How Social Media Is Beneficial For Non-Profitable Businesses?

Do you think maintaining a presence on social media is completely a waste of time because you are running a non-profitable business? If yes, then you need to give it a second thought. Whether you’re into a profitable or non-profitable business, social media has something to offer for everyone. It suits all kinds of business models and gives them an opportunity to take the maximum benefits of it. So, why there is a misconception that social media is not made for non-profitable businesses?

All problem lies in figuring out the differences between these two models, however, in reality, both the models should follow the same approach when it comes to promoting their business on social media networking sites. Below are the 5 major reasons explaining why it is worth for non-profitable businesses to invest time & efforts in social media platform.

Social Media is Growing Three Times Faster than Email Continue Reading

Why Visual Content is Important for Better User Engagement?

Past studies have shown that it takes nearly 10 seconds for website visitors to decide whether they will stay on your website or not. So, what exactly it is that encourage users to stick to the website? Is it the well-written content that can be easily read within few seconds? Well, the answer is NO, only a creatively designed website with enticing features can leave an everlasting impression on visitor’s mind.

A picture speaks almost everything. And when it comes to running a business online, sharing a powerful picture is considered as one of the most efficient tools for every business. It helps businesses to build the brand reputation and gain credibility in no more time. That’s not all; there are several other important reasons for focusing more on visual content.

Let’s do have a look at all these:

Brain Captures Visually Attractive Content Faster than Any Other Type of Continue Reading

Top Internet Marketing Techniques Every Entrepreneur Needs to Know

Internet has become the most important and vital source of information for everyone around the world. Now people prefer to search everything online, instead of looking at directories and going through Yellow Pages.  If you already have an online business presence, you must be aware of all the benefits your business can avail from it. Internet marketing allows start-ups to reach a wider audience for a fraction of the cost of traditional advertising. Internet marketing campaigns are measurable through web analytics and can be tested for effective and accountable results. As it is, it can be quite difficult for your business to stand out in the crowded market. So, why do so many entrepreneurs still neglect opportunities to market their products or services online or delay it as an unnecessary expenditure?

With limited funds at your disposal, entrepreneurs often shy away from online marketing techniques because they view it as … Continue Reading