5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers.  What I like most about this article is that the tips are pretty easy things that you can do today.  Here is a link to the article for your reading pleasure.… Continue Reading

Effective Time Management Tips To Increase Productivity

“Time is what we want most, but what we use worst.” –William Penn

Let’s face it, our lives are hectic. We find ourselves engaged in a constant battle trying to balance our professional and personal lives. Most of us find it a real struggle trying to find time for personal commitments, with looming deadlines, big and small projects to finish, emails to reply to and long hours at work. With more responsibilities and demands both at home and work, we always feel rushed off our feet, trying to catch up. The common complaint is- so little time and increased pressure to do more. So how can we manage our time better so that we do things for the right reason and in the right way? The simple answer is –Time Management.  It is THE mantra for staying focused and composed when the world around you is chaotic. … Continue Reading

Shape Your Marketing Strategy With Google Analytics

It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete.  … Continue Reading

3 Reasons Why Your Brand Will Fail

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon,   “3 Reasons Why Your Brand Will Fail”

 

When I first came across this article by Geoffrey Colon I thought, wow, this guy is a major downer.  But when you read what he has to say you’ll see that the image I chose to represent this article is actually exactly what Geoffrey discusses.  Through failure we learn and get stronger.  This article goes through 2 important shifts brands need to make if they want to be successful and learn from their mistakes.  If they don’t they will fail.  One of my favorite things that is said in this article is” Data, analytics and everything else written about in quantified modern marketing … Continue Reading

5 Ways to Use Content to Build Authority: Ready To Live Like A King?

More and more companies are appreciating the value that a content marketing strategy brings to their overall success.  A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy.  The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase.  A King has authority and influence over his people.  Effective content marketing could make you a King (influencer) over your people (your target market).  Here are 5 activities that you can implement today to help raise your royalty level.… Continue Reading

How Small Businesses Can Get Started on Instagram

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Sprout Social article by Dominique Jackson,“ 12 Ways to Use Instagram for Small Businesses.”

Instagram is the 4th most downloaded app in the US yet 76% small businesses owners are not using it to market their company.  Dominique Jackson at Sprout Social wrote a great blog last month on 12 really great ways that small businesses can use Instagram to promote their products and services.  It all starts with making sure that you’re set up on the platform correctly.  When you partner with a strong marketing agency they can usually help you through this step.  As Jackson points out, this is truly a critical step.  If it’s not done correctly it can be costly and … Continue Reading

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth.  Surely you have heard that before.  But what if your target audience isn’t on social media?  It’s possible.  But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms.  For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook.  Here are some compelling reasons why.  … Continue Reading

Podcasts: When is it a good time to start a new one?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast  by Jerod Morris and Jon Nastor,“ When Is the Right Time to Start Another Podcast?”

As you may know, we have a podcast called Actionable Marketing in Minutes.  This podcast gives listeners tips and tricks that you can put into action immediately.  It’s a rather successful podcast and we’re proud of it.  But I am not here today to tell you about Actionable Marketing in Minutes.  I want to comment on some of the things that Jerod Morris and Jon Nastor discuss in their podcast on When Is the Right Time to Start Another Podcast?

The hosts say that knowing whether or not it’s time to add a new show isn’t about the potential of … Continue Reading

Top 5 Most Important Daily Social Media Tasks

Stephen Covey said “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”  With digital marketing, especially social media, there are new things constantly rising to the surface that are vying for your attention.  To be successful it is important to have a social media strategy and to schedule your priorities.  We all have our daily, weekly and monthly to-do lists.  While there are many more than 5 social media tasks that need your attention, here are the ones that we think should be scheduled as priorities.

Manage an Editorial Calendar
Your editorial calendar should be as broad as monthly and as detailed as daily.  What that means is you should have multiple layers of the calendar.  You want your larger, monthly picture for less frequently created content and your daily schedule for more commonly posted content such as social media posts.  It is recommended … Continue Reading

Headlines and Other Great Tactics for Getting Your Content Noticed

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth.

The article published on Ragan.com, A Headline Tactic For Optimal Reach on Social Media and Google Search, does a great job to talking about why headlines are important and how to write a good one. It’s true that a good SEO headline may not be great for social media and a social media headline is usually not search friendly. While a great headline is super important for content marketing success, there is more to getting your content noticed than just headlines. Not to minimize their importance, but headlines are just the beginning (literally and figuratively) of a great piece of content.

Here are 6 easy things you can do to get started on promoting your value-rich content.

1.Don’t wait … Continue Reading