4 Email Marketing Tips For The B2B Marketer In 2018

There are 4.35 billion email accounts worldwide,and 196 billion emails are sent out daily! Mind blown? With so many emails reaching our inboxes daily, no wonder B2B brands find it a real struggle to make their email messaging stand out. Nonetheless, email marketing can be a highly valuable tool to reach new potential customers and drive business value. Email is an effective and affordable channel for direct engagement and it can be used successfully to increase conversions and revenue per customers. This requires being smarter and adapting one’s approach to today’s user habits, specifically knowing that time and attention are both in short supply with most customers accessing email through their mobile phones. Integrating modern email marketing tactics into existing lead nurturing efforts can help deliver unbelievable results, thanks to the higher deliverability of relevant content and personalized communications directly to leads and better targeting.

1. Optimize Emails for MobileContinue Reading

4 Email Marketing Strategies To Speak To Millennials

No marketer worth his salt can afford to ignore the Millennials, as they will soon become the majority audience for everyone and they have more than $200 billion in annual buying power. If you are still in the dark, it may be time to know more about this generation, what they like and dislike and how best to reach them. This generation of Millennials born between 1981 and 2000 values technology, authenticity and are more open to promotion and advocating for products or services through social media. But if you want to grab their attention, you need to reach them in a setting where they are more willing to engage with your message. Surprisingly, it’s email! Studies show that checking emails is the most common online activity among Millennials and nearly half of the millennial generation often use the bathroom while reading through their email! In fact, email may be … Continue Reading

The Down-Low On Generating Leads For Your Business With Google Adwords

There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified leads that turn into customers. Provided B2B companies use pay-per-click advertising tools such as Google AdWords to get their site to land on the first page of Google and appear where prospective leads are hanging out online.

Google AdWords encompasses both search engine ranking results and paid advertising, so campaigns can effectively target the very people that are using search terms specific to your business. No wonder then that the most used pay-per-click (PPC) advertising program available today is Google’s AdWords, with nearly 80% of all companies focusing on Google AdWords for PPC. Roughly about 70% of Google’s revenue is generated from AdWords, which … Continue Reading

Test Plan for Conversion Rate Optimization

Building an effective website is hard work, but all that hard work would be wasted without ongoing analysis and continual website improvements.  There is a lot of chatter about optimizing site performance and integral to that is a good test plan to know the areas of the site that could perform better. It can be a tough task with hundreds of pages, multiple conversion points to measure, and competing priorities across departments. Setting up a precise testing structure is the first step towards achieving your goals. 

What is a Conversion Rate Optimization (CRO) Test Plan? 

CRO is the method of using analytics and user feedback to improve the performance of your website. Based on KPI (Key Performance Indicators), CRO can be used to improve any website metric. This is where optimization or conversion testing comes in, to improve conversion, interaction and engagement on your website.  There may be many conversion … Continue Reading

Work

When you ask people if they like what they do for work, most people (70% by some polls) – dislike their jobs. And a large portion actively hate their job!

Common complaints include not feeling appreciated, or not having enough time to complete the work they are given. Many people cite that they wish they had more flexibility in where or when they work.

As American workplaces are evolving, an emphasis on enjoyment of work is starting to take shape. More companies are realizing that in order to have the “best place to work” they have to provide more than just an income.

For our customers, this may mean changing the products they sell, and the places they work. With 50% of Americans working at least part of the week from remotely and 90% wishing they did, the need for office space, office furniture, and home offices are changing. … Continue Reading

5 Ways to Develop Trust with Content Readers

Content sets a tone. It delivers your company mission, vision and other important information about your business. Content helps to build your brand presence online, but it also sets a company tone, differentiate you from the competition, establish you as a leader in the your industry and take your business rankings high in Google search results.

In addition, content also helps you to win the trust & faith of your audience.

By providing useful, informative and precise information to the readers, answering their questions, and giving smart yet reliable solution to their problems, your content development is an excellent way to build a long lasting relationship with your potential customers.

HOW TO BUILD CUSTOMER’S TRUST THROUGH CONTENT?

Whether you’ve just stepped into the world of digitization or you’re a successful brand looking to revamp the content marketing strategy, the tips below will help you build YOUR trust factor online.

Stop Continue Reading

Words Matter

I enjoy writing – and I have spent the better part of the last week working on the content for a new website. Each word is important. Not just because someone will read it and learn something about the company services, but because words make you think. Words ask to you think deeply about yourself and what you might need. Words help you to make decisions. Words bring us together with a shared language.

And yet, words can so easily be misinterpreted.

When I write, I find myself reading and re-reading what I write. Could someone misunderstand what I am trying to say? Does the pattern of the words, or the choice of the words, create space between me and the reader? Will the reader make judgements about me–or my business–based on just the few sentences they read? Will they feel the meaning and my passion behind the words?

When … Continue Reading

Silence

A few weeks ago I found myself annoyed with noise–the noise of the road, the hum of the electricity in the house, the wind aggressively hitting the wind chime… the noise of other people. And it got me to thinking about all the “noise” we deal with on a daily basis.

I am no luddite. In fact, I love technology – I embrace the conveniences it brings. I make my living from bringing technology into other people’s lives.

Yet, I think we have forgotten how to be silent. I forget sometimes at least. And I need to be reminded that less is very often more.

Last weekend I went camping with my 8 year old and a dozen other cub-scouts and their parents, and was struck by how quiet it was at night and into the next morning. It was truly joyous. We had no electronics and it was dark, … Continue Reading

Rich Snippets: An SEO Strategy to Improve Your Website’s SEO Performance

Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the bottom line. An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

What are Rich Snippets?

A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result. Rich snippets extract additional information, like photos, ratings and author information from your website to display in the … Continue Reading

3 Psychological Principals to Increase User Engagement on Facebook

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more).

While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too.

If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, here are the 3 psychological principals you can use to promote/advertise your brand online on this social media platform.

The K.I.S.S Principle (Keep it Simple and Straight)

Everyone loves simplicity, including your audience. Promoting simple strategies on Facebook helps you build a healthy relationship and … Continue Reading