About Mark B

Mark Bowens is passionate about life, entrepreneurship, and direct response internet marketing.

Ep.141- How To Increase Your Sites Conversion Rate

In this episode of Actionable Marketing In Minutes we talk about: How To Increase Your Conversion Rate.

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Not able to listen? Why not read the episode transcript below:

5 B2B Webinar Secrets

webinar

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:… Continue Reading

3 Benefits of Having Both an SEM and SEO Campaign At The Same Time

Keyword Research

Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.

Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a search engine to find a solution.

 Increase Speed and Performance of SEO

So, what then is the benefit of having both an SEM and SEO campaign running at the same time?Continue Reading

What is Message Match and Why Does It Matter?

What is message match?

When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page.

The main idea is that your landing page delivers on the promise of the ad. The big idea should be reinforced almost immediately and the visitor should know they are in the right place.

Why is this important?

In one word, conversions.… Continue Reading

Penguin 4.0 Algorithm Update

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO practitioners?”

On the question:

Do you think the new version of Penguin is fairer? Do you think it’s an adequate deterrent when it comes to spammy link-building?

Only time will tell, but I believe in the end, this algorithm update is fairer. The departure from periodic updates means both positive and negative SEO will be recognized much faster.… Continue Reading

How To Give Your Business An Unfair Advantage

How cool would it be to know that every product or service you ever offered (before launching), would be successful?

What if you never had to struggle to get new customers or traffic to your website?

Impossible.  Right?

We’ll on March 31st, 2016, Elon Musk launched the Tesla Model 3 with an unfinished prototype and in a week racked up over 325,000 reservations, aka $14 billion in potential future sales.

Do you think the Model 3 will be successful when it officially goes on sale in 2018?

Yes, this is the biggest one-week launch of any product ever, your company isn’t Tesla and you aren’t Elon Musk, but at the end of the day Elon has done something very simple.… Continue Reading

4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy

Businessman holding Questions sign towards you

Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective.

How do we make a strategy that is critical to a brands success online more effective?… Continue Reading

Becoming an Industry Thought Leader: How to Use LinkedIn Pulse to Self-Publish

Linkedin Pulse

Since its founding LinkedIn has helped millions of people get great career opportunities, make connections with other professionals and customers, and gain the much needed visibility in their industries. In 2014, LinkedIn added the Pulse platform to enable its users gain even more visibility by publishing long form content. This content can be accessed not only by people the user has connections with but also by millions of other LinkedIn users. This means an audience of over 230 million people across the world. Since its launch, over a million such posts have been published via LinkedIn Pulse. You too can join this group of self publishers and promote your blog/social media business page or gain more visibility/exposure in your industry. Here are a few tips to get you started.… Continue Reading

5 Online Marketing Tactics for Businesses Short on Time

Post-it notes sticked chaotically on the wall - busy concept

Online marketing can be very time consuming. Who has the time to write multiple articles a week, engage with customers on social media, write ads and still actually operate the business?

Some will say that marketing is an integral part of your business, which is very true. But, I’ll argue marketing is your business, because without it, you may not be in business for long. So even though there are other things you need to do that are important, let’s talk about a few things you can do to stay in front of your customers when you really don’t have the time.… Continue Reading

Why Every Manufacturing Marketer Should Link Google Analytics and Webmaster Tools

Manufacturing Analytics

Online marketing and search engine optimization has become synonymous with doing any business online. Staying on top of your company’s online marketing is crucial, and new tools and options are always coming out to make that task easier. However, some of the older tools have great usefulness and Google provides many free tools that will help bring valuable insight to your marketing and ability to convert visitors into leads and eventually into customers.

Two of the biggest marketing and monitoring suites that business owners and webmasters have in their arsenal are Google Analytics and Google’s Webmaster Tools. These are products from Google that let a website’s owner learn about how people come to the website and what they do once they are on it. Google also allows the ability link Analytics and Webmaster Tools accounts, giving marketers a one-stop shop for all of their SEO and online marketing data. This … Continue Reading