About Kim Figor

Kim Figor has over 13 years’ experience in a plethora of marketing disciplines that encompass SEO & Paid Search Online Marketing, Loyalty Marketing, Marketing Communications, and Project Management. Her educational background includes a BABM and MBA in Marketing as well as Certifications in AdCenter, Adwords and Market Motive (Paid Search, Display, SEO, and Conversions). In addition to working at Google, where she assisted thousands of companies succeed online, Kim has been a key player in the start-up and growth of several technology and marketing companies. Kim’s exceptional analytical skills relating to online marketing has proven to be instrumental in the success of online campaigns for companies in all industries and sizes.

Reasons You Should Use Video For Your Social Media Marketing

Video marketing can work in tandem with Social Media as brands look for new opportunities to engage and interact with their audience. Nearly 100 million hours of video content are watched every day on social networks. Video is the content type of choice for most consumers because of its ability to deliver what they want, when and how they want it. Unsurprisingly, Mark Zuckerberg predicted video to be “a megatrend on the same order as mobile.” Moving images are all set to claim the largest share of the Internet traffic pie by the end of the decade so realistically businesses … Continue reading “Reasons You Should Use Video For Your Social Media Marketing”

4 Tips To Optimize Videos For YouTube Search

Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos … Continue reading “4 Tips To Optimize Videos For YouTube Search”

How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. … Continue Reading

4 Tips For Creating A Successful Facebook Ad Campaign

4 Tips For Creating A Successful Facebook Ad Campaign Facebook has a treasure trove of information on its almost two billion worldwide active users. Facebook advertising campaigns cost pennies on the dollar in comparison to Google Adwords and therefore a lot of businesses use it as the main channel to obtain and retain leads. Moreover advertisers are easily able to target specific groups with their campaign on Facebook in order to reach a huge 89% of their intended audience. No wonder there is huge competition for advertisers on the network. Facebook ads have 8.1 times higher click-through rates than web … Continue reading “4 Tips For Creating A Successful Facebook Ad Campaign”

2017 Year In Review From Major Social Media Networks

Social networks are all about people and creating connections. According to We Are Social, there are an estimated 2.8 billion internet users using social networks having a global penetration rate of 37%. This number is going to keep moving up because of increasing mobile device usage and mobile social networks gaining traction fast. Thousands of new social media outlets have come up and there has been intense innovation all through the year. But the major social media platforms such as Facebook, Twitter and Instagram have remained relevant and competitive amongst the newbies by making major updates. Facebook remains the leader … Continue reading “2017 Year In Review From Major Social Media Networks”

4 Tips To Optimize Videos For YouTube Search

Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos … Continue reading “4 Tips To Optimize Videos For YouTube Search”

Loyal employees are worth MUCH MORE than their weight in gold.

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from LinkedIn by contributor, Oleg Vishnepolsky “Loyal Employees Are Worth Much More Than Their Weight In Gold.” Although I’m commenting on a specific article by Vishnepolsky, before I go any further, I am compelled to mention that in my opinion, Vishnepolsky does an amazing job communicating, in a meaningful way, the value and importance of loyal employees in many of his articles. Some of you may be wondering, “Do loyal … Continue reading “Loyal employees are worth MUCH MORE than their weight in gold.”

How to Target Audience with B2B Facebook Ads?

While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that you exist there. Facebook ads are generally used for B2C purposes, but you can run B2B ad campaigns to achieve the growth of your business, as those ad campaigns have also started performing well on this social networking website. Running an ad campaign on Facebook is an excellent way for bringing your brand in front of your target audience, helping you to expand your business visibility … Continue reading “How to Target Audience with B2B Facebook Ads?”

How to Crank Out a Fascinating Idea in 60 Seconds or Less

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Inc. article by contributor, Sally Hogshead “How to Crank Out a Fascinating Idea in 60 Seconds or Less.” If I were a betting woman, I would be willing to bet that most people, if not all, struggle from time to time in coming up with ideas on topics to write about or the topic might be there, but the words escape them. I know for myself, this is true. Many times, … Continue reading “How to Crank Out a Fascinating Idea in 60 Seconds or Less”

4 Fundamental Engagement Tactics In B2B Marketing

In this brave new world, customers are now in control of their own experience with your brand as a result of advancing mobile and social technologies. Besides the direct and outbound B2B marketing techniques that aim to persuade and compel prospective buyers to respond, there are myriad techniques available now at your disposal. These may be a better fit for the different marketing engagement opportunities that present itself due to the changed behavior of the buyers. Potential prospects are now more likely to perform online searches to find and assess a company. They engage all the time, across several touch … Continue reading “4 Fundamental Engagement Tactics In B2B Marketing”