About Johanna Mateo

Johanna brings a zealous attitude with over 10 years of experience in marketing, social media and business development. With her business management degree in tow, her industry experience spans from real estate, to entertainment to small business startups. She is focused on delivering a smooth and positive experience to each project she is a part of. Johanna’s role within Local Directive is Content Marketing Specialist.

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.Continue Reading

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram.

Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes revenue generating.

Instagram is often used as a visual escape for most of its users. Users of this platform escape into other lives through the use of imagery. Whether the topic is travel, family, products, nature, children, etc – a user relishes in connecting and escaping with these curated images.… Continue Reading

Blog Abstract: 5 Ways to Improve Customer Loyalty With Social Media

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Digital Marketing & Web Development Strategist, Johanna Mateo, discusses an article by Social Media Examiner, “5 Ways to Improve Customer Loyalty With Social Media.” 

We no longer question how much of a role social media plays in today’s businesses. It is a matter of how well you use it to drive your customer acquisition, increase brand loyalty and handle critical customer service issues. Brands are learning every day how to handle the exposure and reach that social media can bring to their business. But yet, it is equally important to understand first how to make social media an intricate part of your business goals.

This article gives you five straightforward tips on how to maximize customer loyalty via social media. I’ll give you the brief rundown here:Continue Reading

Manufacturers: Get Social With Millennials

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By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your business.

As you’ve previously learned, in, what you need to know, it is extremely important to reach out and communicate with this Millennials demographic while they are still in their youth,  to help cement a connection that is certain to mature as they age. By establishing a brand advocacy now, you’ll help keep the business of tomorrow’s affluent consumer, Millennials.

Social media allows this generation to explore, create and share their interests with a growing network of friends, family and even strangers, and that’s an appeal that has kept this new communication platform a hot commodity.

Where To Be Seen

It is … Continue Reading

The Millennial Generation: What You Need To Know

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By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over.

Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you understand who Millennials are as well as learn what their purchase behavior is all about, but what will make or break your campaign and ad messaging is the connection you make with this generation directly; by speaking their language and behavior with your product/service.

What Matters Most

Millennials value their time, just like any generation but they measure success by their social network stance, work/life balance and fitness. Fitness trends are changing and it’s partly due to this generation’s take on what health means. Understand that for Millennials, good health isn’t a simple gym workout routine, this generation prefers outdoor excursions, hiking, mountain climbing, … Continue Reading

How To Win Millennials Over: Connect the Dots

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Millennials don’t like to be marketed to.

Yes, you heard right. If you’re a company who is looking to connect with and acquire a majority market share portion of this generation’s attention and support; you’ll have to rethink your strategy.

So the question becomes, what do Millennials do differently that forces us to reshape our online marketing strategy? Everything.

The Buying Process.

Let’s begin with how Millennials like to shop online. Millennials have reshaped the face of marketing, by introducing and requiring the focus to be towards online and mobile marketing. But, the medium isn’t the only challenge B2B companies and manufacturing brands are facing. The sales cycle and sales funnel has also varied to accommodate Millennials’ online shopping habits.

With the rise of wish lists and save to cart tools, Millennials are notably using these tools to cyber window shop. Millennials are savvy researchers whom will look into a … Continue Reading

Manufacturers: Meet Your Biggest Customer, Millennials.

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If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t think you need to know them now, think again.

An industry sector that doesn’t get enough digital marketing play are manufacturers. In this digital age, no industry can afford to stay behind on how to maximize their revenue and increase profits through digital marketing. Your customers are in the online space, all day long, and are seeking to connect with you. Why not meet them where they like to be seen, and begin forming a strong relationship? Companies of all sizes and types have found great success with digital marketing, and it’s time manufacturers caught up.

The Why

Millennials will search … Continue Reading

Why Evergreen Content Matters.

Reuse_Evergreen_ContentIf you are a brand, company or person seeking to attract and keep your target audience’s attention online, then chances are you are working diligently to create content. By now, you have heard the phrase ‘Content is King’ a million times and because of it, you are shifting your strategies to include more content (and hopefully in a strategic way). But, what about Evergreen Content?

Evergreen Content is content in the form of blogs, guides, eBooks, articles, etc. – that withstands the test of time. This piece of content doesn’t follow a trend or carries a relevancy shelf-life based on what is happening today. Evergreen Content is valuable to your audience and in turn must be of priority in your content strategy.

A well-developed Evergreen Content will live on and stay useful, helpful and valuable to your audience for decades to come. A great example of an Evergreen Content topic … Continue Reading

3 Key Types of Online Customers You Want

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So, you own a company and you are in search for more online customers and an increase in revenue. Who should you look to next? Your customers.

With the continued rise in social media platforms and the many channels that are available to a brand or company to speak on, it is no wonder that many small businesses, start-ups and even seasoned brands are left wondering, where can I find my ideal target audience? I know this may sound like a loaded question, because there is so much to take into consideration. Let’s stick to first uncovering, what type of customer you want to attract.

There are 3 types of online customers that attribute to the success of a dominant online presence for any company.

1. Brand Advocates
2. Brand Influencers
3. Brand Loyalists

You may be thinking, aren’t these all the same? Not even close. Let’s take a more … Continue Reading