About Erin H

Erin has over 12 years of experience in marketing, internet marketing, social media and account management. She has worked with many different industries from software to property management to dental, law and more! Erin works as an Account Manager here at LocalDirective and is also happy to fill in a role wherever she is needed!

How Can Recruiters Use Social Networks to Attract Top Talent?

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources.

Engaging people who are already connected to your brand on social media and have a demonstrated interest in your company, or the industry in general, can help portray your company positively, especially when it comes to the hiring process. Besides the passive marketing of your company, recruiters now message prospects directly, post jobs in social network groups and find talent through online connections. So let’s look at how you … Continue Reading

Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients.… Continue Reading

Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than a nationwide company, with a properly optimized site that feeds Google with all the right information. Here are a few pointers on what inbound marketers and small businesses can do to design an effective local search strategy to help them dominate the rankings.… Continue Reading

LinkedIn’s New Feature – Native Video

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out.

I know you must be familiar with YouTube and Facebook videos by now. People look up videos every day and can find endless amounts of entertainment and content.

On Tuesday, LinkedIn launched a new app so that its hand-selected group of Influencers can create and share short videos directly to the app’s news feed. It’s the first time LinkedIn has ever let users upload video directly to the service, something that’s been standard on other social sites for years. If you are not one of the company’s Influencers, you won’t be able to use the new app.

Unlike Facebook, LinkedIn will not use its algorithm to boost … Continue Reading

3 Email Marketing Mistakes That Drive Your Subscribers Away

Email marketing is here stay. It has been around for a couple of decades and is not going anywhere.

Email marketing has become so important that businesses rely on it as it play a stake is the success or failure of an online business. Most online marketers focus on building a large email list. The bigger the list, the more the conversions.

If your old subscribers keep leaving your list quickly, adding new subscribers won’t help if that is the case. Keeping that in mind, here are 3 mistakes that will drive your subscribers away.

1. Spamming Your Subscribers

According to a survey by Technology Advice, 43 percent of email subscribers want businesses to email them less frequently.… Continue Reading

Potential of Pinterest

Pinterest flagPinterest has proven itself to be an extremely valuable social network by becoming the third most popular sharing channel behind Facebook and Twitter. It emerged in 2009, and within this short span of time has caught the eyes of the blogosphere, receiving more than 70 million visitors, who are mobile, active and more tactile; driving massive social sharing. Pinterest has changed from the social network of choice for mums to an essential marketing tool for businesses, with enormous e-commerce potential for increasing offline retail and lifestyle influence. With its focus on striking imagery and visuals, by encouraging its users to pin their favorite photos and images that depict style, recipes, craft, children, pets, recipes etc., it drives tons of referral traffic with an engaged and active community.

Pinterest is a massive virtual pinboard that allows people to look through interesting material, pin them while leaving comments. Every pin is a … Continue Reading

Google for Success

Google logotype on a keyboard buttonGoogle’s innovative search technologies connect millions of people around the world daily with information. Google features a number of powerful tools that are rich in search engine optimization (SEO), which makes businesses easier to find. Its targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience. Google is building a unified platform of applications and services that communicate with one another to allow brands to better connect with their customers. Small businesses looking to boost their search rankings are realizing that Google is a powerful visibility platform that can help generate more foot traffic to their stores. With Google+ the company identifies and authenticates users across all its services, including search, Gmail and YouTube to help improve those products and serve better advertisements. There are numerous ways you can take advantage of Google to gain more exposure for both your content and your … Continue Reading

LinkedIn for Business

linkedin homepageLinkedIn is a powerful marketing tool in today’s highly competitive business market. It effectively sends your message across its millions of members and 49% of its key decision makers. LinkedIn is the third-fastest-growing social network behind only Facebook and Twitter. However for B2B marketers the most used platform are LinkedIn (91%); Twitter (85%); and Facebook (81%). That statistic should not be surprising considering that LinkedIn is the social network for business professionals; consisting of a highly educated, relatively mature, professional audience. Statistics only confirm this further:

  • LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
  • 43% of US marketers have found a customer through LinkedIn.
  • 6 out of every 10 LinkedIn users are interested in industry insights.
  • There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content
Continue Reading

Whatever Else You Do, Integrate Twitter With Business Marketing In 2015

Depositphotos_10159093_xsBusinesses often wonder how much 140 characters are worth in terms of a general marketing plan, but Twitter continues to be a social media powerhouse. From the time the Ellen DeGeneres selfie broke Twitter on Oscar night this year, it was obvious to all marketers that real time marketing on Twitter was a force to be harnessed. Businesses need a Twitter marketing strategy that leverages visual media, builds their brands, and cultivates opportunities to make personal connections.

What you may not know is that Twitter is considered to be one of the most engaged social networks for post-click interaction, as in if someone clicks on your link via Twitter they are more likely to spend time on your site, click on more of your pages, and engage with your content.

So if your business is trying to drive traffic to its website, it is time to turn to Twitter, which … Continue Reading

Why Testimonials are Important

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A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people.

The important role testimonials and reviews play:

If you can assemble a group of people who want to rave about you, you build credibility. Credibility is important in a business because people tend to believe what other people believe. This concept is incredibly important when it comes to marketing.

Remember that testimonials are not … Continue Reading