About Erin H

Erin has over 12 years of experience in marketing, internet marketing, social media and account management. She has worked with many different industries from software to property management to dental, law and more! Erin works as an Account Manager here at LocalDirective and is also happy to fill in a role wherever she is needed!

Dynamic Multichannel Content Marketing to Build Brand Awareness

B2B multi-channel marketing is typically executed across multiple touchpoints, including both online and offline channels, in order to reach new audiences. But it certainly does not imply having a presence everywhere; rather it is about being relevant in terms of customer experience and messaging in all the channels that a customer expects to find you. Many companies still find it a challenge to keep up with expanding media consumption habits and integrate marketing efforts across different marketing points to effectively build brand awareness and reputation. The Importance of Multi-channel Marketing for B2B Businesses Today we consume a huge amount of … Continue reading “Dynamic Multichannel Content Marketing to Build Brand Awareness”

How Can Recruiters Use Social Networks to Attract Top Talent?

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources. Engaging people who are already connected to your brand on social media and have a demonstrated interest in your … Continue reading “How Can Recruiters Use Social Networks to Attract Top Talent?”

Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients.… Continue Reading

Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than … Continue reading “Powerful Local Search Strategies for Small Businesses”

LinkedIn’s New Feature – Native Video

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out. I know you must be familiar with YouTube and Facebook videos by now. People look up videos every day and can find endless amounts of entertainment and content. On Tuesday, LinkedIn launched a new app so that its hand-selected group of Influencers can create and share short videos directly to the app’s news feed. It’s the first … Continue reading “LinkedIn’s New Feature – Native Video”

3 Email Marketing Mistakes That Drive Your Subscribers Away

Email marketing is here stay. It has been around for a couple of decades and is not going anywhere. Email marketing has become so important that businesses rely on it as it play a stake is the success or failure of an online business. Most online marketers focus on building a large email list. The bigger the list, the more the conversions. If your old subscribers keep leaving your list quickly, adding new subscribers won’t help if that is the case. Keeping that in mind, here are 3 mistakes that will drive your subscribers away. 1. Spamming Your Subscribers According … Continue reading “3 Email Marketing Mistakes That Drive Your Subscribers Away”

Potential of Pinterest

Pinterest has proven itself to be an extremely valuable social network by becoming the third most popular sharing channel behind Facebook and Twitter. It emerged in 2009, and within this short span of time has caught the eyes of the blogosphere, receiving more than 70 million visitors, who are mobile, active and more tactile; driving massive social sharing. Pinterest has changed from the social network of choice for mums to an essential marketing tool for businesses, with enormous e-commerce potential for increasing offline retail and lifestyle influence. With its focus on striking imagery and visuals, by encouraging its users to … Continue reading “Potential of Pinterest”

Google for Success

Google’s innovative search technologies connect millions of people around the world daily with information. Google features a number of powerful tools that are rich in search engine optimization (SEO), which makes businesses easier to find. Its targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience. Google is building a unified platform of applications and services that communicate with one another to allow brands to better connect with their customers. Small businesses looking to boost their search rankings are realizing that Google is a powerful visibility platform that can help generate more foot … Continue reading “Google for Success”

LinkedIn for Business

LinkedIn is a powerful marketing tool in today’s highly competitive business market. It effectively sends your message across its millions of members and 49% of its key decision makers. LinkedIn is the third-fastest-growing social network behind only Facebook and Twitter. However for B2B marketers the most used platform are LinkedIn (91%); Twitter (85%); and Facebook (81%). That statistic should not be surprising considering that LinkedIn is the social network for business professionals; consisting of a highly educated, relatively mature, professional audience. Statistics only confirm this further: LinkedIn operates the world’s largest professional network on the Internet with more than 313 … Continue reading “LinkedIn for Business”

Whatever Else You Do, Integrate Twitter With Business Marketing In 2015

Businesses often wonder how much 140 characters are worth in terms of a general marketing plan, but Twitter continues to be a social media powerhouse. From the time the Ellen DeGeneres selfie broke Twitter on Oscar night this year, it was obvious to all marketers that real time marketing on Twitter was a force to be harnessed. Businesses need a Twitter marketing strategy that leverages visual media, builds their brands, and cultivates opportunities to make personal connections. What you may not know is that Twitter is considered to be one of the most engaged social networks for post-click interaction, as … Continue reading “Whatever Else You Do, Integrate Twitter With Business Marketing In 2015”