Are you a think-for-yourselfer? Do you weigh positive and negative Yelp reviews with a cold, dispassionate sagacity? Do you fancy yourself immune to the influence of others when you browse Reddit? That’s cute. Newly published research says you’re wrong.
A study that appears in the latest issue of Science reveals that users on social news aggregator sites like Digg, Reddit and Hacker News are heavily influenced by the opinions of other users, viewing comments differently depending on how they’re rated previously. Sound obvious? It’s not.
This is one of my favorite articles of late. I know I am on to something when I am feeling a combination of slight embarrassment, intrigue, and a dawning realization of the meaning, in terms of how to use the information in some way for increased effectiveness. All true here, and in this case, for more effective marketing. Well worth the momentary discomfort when … Continue Reading