About Lisa Maier

Lisa Maier is the CEO of DirectiveGroup, and brings great passion and over a decade of experience in the online marketing space. Her background includes a undergraduate degrees in Economics and Sociology, a Wharton MBA degree in Information Strategies & Economics, top tier technology strategy consulting and several years helping small technology companies traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs.

How to Create a Successful Virtual Team

A virtual work environment can be of great value to both workers and companies. Awareness of possible pitfalls and playing to the strengths of this organizational model are how to come out a winner. To be successful, you will need stronger processes, better communication, a greater focus on creating space informal socializing, and populating the team with members that have great character and extraordinarily strong self-organization and personal self-management.

3 Essential Lessons Digital Marketers Can Learn From Corn

When it comes to digital marketing, don’t assume you know what will or won’t work. Start with what you know, but continuously test new tactics, using an integrated approach that is unique for every client, location, and demographic.

Looking For Funding For Your Fledgling Business? Check Out New SEC Crowdfunding Options.

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Venture Beat article, “U.S. SEC approves new crowdfunding rules,” and the Entrepreneur article, “The SEC’s new 685-page crowdfunding rules: What you need to know.” The first article in Venture Beat begins, “U.S. securities regulators approved new crowdfunding rules on Friday, allowing start-up companies to raise money from mom-and-pop investors over the internet. Private companies were previously allowed to solicit only accredited investors – those with a net worth of at least $1 million, … Continue reading “Looking For Funding For Your Fledgling Business? Check Out New SEC Crowdfunding Options.”