Choose to actively help your employees increase business productivity by keeping your eye on the culture, the communication styles and methods, and the technology available to facilitate their efforts.
Lets’ get to ‘customer love’ by developing a robust marketing strategy and the derivative programs that have on-target tactics to reach your business goals.
Mental toughness, grit, resilience – it goes by many names but Jeff Haden of Inc. has some ideas about how to develop it.
Build a company of employees with a high degree of accountability and the company will exceed what you have envisioned as possible.
A virtual work environment can be of great value to both workers and companies. Awareness of possible pitfalls and playing to the strengths of this organizational model are how to come out a winner. To be successful, you will need stronger processes, better communication, a greater focus on creating space informal socializing, and populating the team with members that have great character and extraordinarily strong self-organization and personal self-management.
Customer loyalty and retention begins when you decide it is an important focus. This article suggests some ideas for customer winback when there is a recent defection or threat of defection from a customer you’d like not to lose.
Market research is increasing making use of ‘intent’ data. Live intent data goes beyond the usual demographic and psychographic data to help identify current user needs for immediate action.
When it comes to digital marketing, don’t assume you know what will or won’t work. Start with what you know, but continuously test new tactics, using an integrated approach that is unique for every client, location, and demographic.
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Venture Beat article, “U.S. SEC approves new crowdfunding rules,” and the Entrepreneur article, “The SEC’s new 685-page crowdfunding rules: What you need to know.” The first article in Venture Beat begins, “U.S. securities regulators approved new crowdfunding rules on Friday, allowing start-up companies to raise money from mom-and-pop investors over the internet. Private companies were previously allowed to solicit only accredited investors – those with a net worth of at least $1 million, … Continue reading “Looking For Funding For Your Fledgling Business? Check Out New SEC Crowdfunding Options.”
Advancements in mobile technology have significantly changed the way consumers shop. As we enter into the 2015 shopping season, this article will provide you insights into what you can do to ensure you get the most out of your holiday campaigns.