About Lisa Maier

Lisa Maier is the CEO of DirectiveGroup, and brings great passion and over a decade of experience in the online marketing space. Her background includes a undergraduate degrees in Economics and Sociology, a Wharton MBA degree in Information Strategies & Economics, top tier technology strategy consulting and several years helping small technology companies traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs.

B2B Branding Secrets To Set You Ahead Of The Pack

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Kevin Randall,“ Why Strong Brands Drive B2B Markets.” I agree with the author’s assertion, “Brands matter in B2B markets. In fact, they may matter even more in B2B than in B2C.” Particularly when considering that most B2B companies are scrambling to meet customers at a much earlier point in the buying cycle today and are therefore generating massive amounts of undifferentiated content that is drowning the marketplace. So what … Continue reading “B2B Branding Secrets To Set You Ahead Of The Pack”

Lessons From Brand Strategy: How Culture Drives Dominance

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Jerome Conlon,“ How Brand Culture Drives Brand Dominance.” We began our LocalDirective journey just over eight years ago. At the time I started the company, I was interested in accomplishing two things: 1) to “create significant results (through digital marketing) for significant companies” or, said another way, help companies that had something of meaning and value reach people who really needed their offerings, and 2) create an environment where … Continue reading “Lessons From Brand Strategy: How Culture Drives Dominance”