Ep. 124 – Conversion Rules: How To Turn Facebook Fans Into Customers?

In this episode of Actionable Marketing In Minutes we talk about conversion rules and how to turn Facebook fans into customers.

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Rank Higher In Search Engines With Paid Search Advertising

As the web continues to grow, an increasing number of websites compete for the same digital real estate on search engines and they compete using search engine marketing tactics (SEM) that can be either paid or organic. A well optimized website can help your business to rank high in organic searches and appear on the first page of search engine results, but organic search tactics are rigid and you can’t control how far or how fast your website will move up in the rankings. This is why a website can benefit immensely from paid search advertising. … Continue Reading

Ep. 123 – What Is Onsite SEO? How Does It Help Me?

In this episode of Actionable Marketing In Minutes we talk about search engine optimization, implementing it on your site, and how it can help you.

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Top Internet Marketing Techniques Every Entrepreneur Needs to Know

Internet has become the most important and vital source of information for everyone around the world. Now people prefer to search everything online, instead of looking at directories and going through Yellow Pages.  If you already have an online business presence, you must be aware of all the benefits your business can avail from it. Internet marketing allows start-ups to reach a wider audience for a fraction of the cost of traditional advertising. Internet marketing campaigns are measurable through web analytics and can be tested for effective and accountable results. As it is, it can be quite difficult for your business to stand out in the crowded market. So, why do so many entrepreneurs still neglect opportunities to market their products or services online or delay it as an unnecessary expenditure?

With limited funds at your disposal, entrepreneurs often shy away from online marketing techniques because they view it as … Continue Reading

Ep. 122 – Benefits Of Social Media Marketing

In this episode of Actionable Marketing In Minutes we discuss the many benefits of social media marketing.

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Ep. 121 – Why The Need For Market Segmentation?

In this episode of Actionable Marketing In Minutes we talk about the need for market segmentation in your digital marketing program.

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Not able to listen? Why not read the episode transcript below:… Continue Reading

Ep. 120 – Websites And Mobile Applications

In this episode of Actionable Marketing In Minutes we talk about websites, mobile applications, and how they both work to propel your business forward.

Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left.

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Rich Snippets: An SEO Strategy to Improve Your Website’s SEO Performance

Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the bottom line. An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

What are Rich Snippets?

A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result. Rich snippets extract additional information, like photos, ratings and author information from your website to display in the … Continue Reading

Ep. 119 – The Importance Of Ongoing Marketing

In this episode of Actionable Marketing In Minutes we discuss the importance of having an ongoing digital marketing program.

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3 Psychological Principals to Increase User Engagement on Facebook

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more).

While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too.

If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, here are the 3 psychological principals you can use to promote/advertise your brand online on this social media platform.

The K.I.S.S Principle (Keep it Simple and Straight)

Everyone loves simplicity, including your audience. Promoting simple strategies on Facebook helps you build a healthy relationship and … Continue Reading