Ep. 109 – Do or Don’t? Content Gating Examined

In this episode of Actionable Marketing In Minutes we discuss content gating and the pros and cons of implementing it on your site.

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Shape Your Marketing Strategy With Google Analytics

It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are several extraordinary technologies that are capable of accomplishing tasks that would take centuries for the collective human population to complete.  … Continue Reading

Ep. 108 – Are Reviews & Gold Stars Important?

In this episode of Actionable Marketing In Minutes we talk about reviews, gold stars, and why they are vitally important for your business.

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Ep. 107 – Using Segmentation In Google Analytics For Better Results

In this episode of Actionable Marketing In Minutes we discuss segmentation in Google Analytics and how you can use segmentation to drive better results.

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Ep. 106 – How To Get Rid Of Incorrect Info On The Internet

In this episode of Actionable Marketing In Minutes we talk about outdated information and how to get rid of incorrect info on the internet.

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3 Reasons Why Your Brand Will Fail

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon,   “3 Reasons Why Your Brand Will Fail”

 

When I first came across this article by Geoffrey Colon I thought, wow, this guy is a major downer.  But when you read what he has to say you’ll see that the image I chose to represent this article is actually exactly what Geoffrey discusses.  Through failure we learn and get stronger.  This article goes through 2 important shifts brands need to make if they want to be successful and learn from their mistakes.  If they don’t they will fail.  One of my favorite things that is said in this article is” Data, analytics and everything else written about in quantified modern marketing … Continue Reading

Ep. 105 – Likability: What It Is And How To Improve It

In this episode of Actionable Marketing In Minutes we talk about likability and ways you can improve your brands appeal.

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7 Tips to Using Google Trends More Effectively

10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that it has to do something with the shiny new technology tools that are pouring out of the woodwork. Personally, I think Google Trends is currently underrated and should be a top tool used by companies.… Continue Reading

Ep. 104 – Persona Purchasing Point Of View For Web Dev

In this episode of Actionable Marketing In Minutes we discuss developing a persona purchasing point of view for better website development.

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Ep. 103 – Benefits Of Conversion Rate Optimization Pt. 3

In this episode of Actionable Marketing In Minutes we discuss the benefits of conversion rate optimization in the third of a three part series.

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