Ep. 85 – The ABC’s Of Google Analytics

In this episode of Actionable Marketing In Minutes we talk about Google Analytics and how you can use it to enhance your marketing campaign.

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Ep. 84 – How To Grow Your Online Business

In this episode of Actionable Marketing In Minutes we discuss ways to grow your online business.

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How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue Reading

Ep. 83 – Tips For Increasing Social Media Shares

In this episode of Actionable Marketing In Minutes we give a few quick tips for increasing your social media shares.

Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left.

Download our Marketing To Millennials eBook here!

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Ep. 82 – Why Use A CMS?

In this episode of Actionable Marketing In Minutes we talk about content management systems and why you should consider using one for your website.

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Ep. 81 – Online Marketing Measurement Pt. 2

In this episode of Actionable Marketing In Minutes we have part two of our discussion about online marketing measurement and attribution.

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Exceptional Teams and the Argument for Diversity

Organizations are increasingly dependent on diverse teams for developing innovative products, making important decisions, and improving efficiency. As companies enjoy a more equitable, global and virtual footprint, diversity factors are playing a larger part in almost every organization. To those forward-thinking leaders, this is a welcome change, and the success of a collaborative team in creating and managing today’s increasingly complex products and services depends not only on the combined skill sets of the team members but also on their personalities and ways of approaching and solving problems. When creating a group or team in the workplace, smart managers realize that with increased diversity come new ideas, which directly translate to new and better products and services.

“Under the right circumstances groups re remarkably intelligent, and are often smarter than the smartest people in them. Groups do not need to be dominated by exceptionally intelligent people in order to be

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Ep. 80 – Online Marketing Measurement Pt. 1

In this episode of Actionable Marketing In Minutes we have part one of a two part series discussing online marketing measurement and attribution.

Use the player below to listen to this episode, or the download link to load it on your device for listening later. You can also find our RSS feed by clicking here, or subscribe by email in the sidebar to the left.

Download our Marketing To Millennials eBook here!

Not able to listen? Why not read the episode transcript below:

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth.  Surely you have heard that before.  But what if your target audience isn’t on social media?  It’s possible.  But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms.  For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook.  Here are some compelling reasons why.  … Continue Reading

Using Google Analytics to Find Topics For Your Next Blog Post

The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to generate ideas about your next blog post.

Analyzing the Content of Interest on the Website

Analyze the pages on your website which have garnered highest number of views and the pages which have high user engagement. You can see this report under Behavior > Site Content > All Pages.… Continue Reading