Does Your Content Work?
Website content is comprised not only of words or text, but also includes graphics and structure. And, though a snazzy-looking site may grab attention for a moment, the words are what make visitors stay. Does your content shine?
Users are comprised of two groups: search engines and human beings
People search the web constantly looking for information - authentic, relevant and useful information. They want it presented in an easy-to-understand format with smooth navigation. And they want it written well.
Content not only communicates your brand to potential and existing customers, but it generates higher rankings. Furthermore, if your content is exceptional, other sites may link to yours - causing even more visitors and even higher search engine rankings. Content matters now even more than before. And, content audits are also now more critical than ever before.
A content audit will increase your content effectiveness in the following ways:
Let DirectiveGroup Help You Make an Impact
There is a difference between content auditing (qualitative) and content inventory (quantitative). If your goal is a full assessment, both tasks need to be undertaken; though, it is possible to do only one or the other.
Content auditing - also known as content assessment -is done by a specialized in-house team of SEO managers, content developers, project managers, directors, and website designers.
We begin by identifying all of the website's existing content, gathering primary data from sources, such as Google Analytics, and aggregating it into a master list. Then, we check the content. Finally, we use the collected information to gain insight and to find opportunities to improve your content and SEO, thereby increasing your ROI.
Though there are many genera we're looking for and at when performing a content assessment, the following four are typical.
- We identify rarely-used content, asking, Is there something conclusive that can be inferred from this?
- We identify oft-used content, asking, What does this say about the visitors? and, Can it be modeled, extended, or improved upon?
- We determine how the design might be structured to facilitate better access or navigation.
- We ask what content might be missing.
Partner with DirectiveGroup for Unparalleled Content Auditing Strategies
At DirectiveGroup, we believe the task of marketing should be handled with a balance of both strategic analysis and creativity. This ensures there are never stabs in the dark, and that your business is leveraging not only proven tactics but also those not-so-commonly used or even innovative forms of marketing that are entering the digital world at lightning-fast speeds.
If you're ready to get traction with your Internet marketing strategy, reach out to us through our online form or give us a call toll-free at 1-866-925-9524. We are eager to begin the process of developing your custom strategy for success.