Machine Learning That Gets You Further, Faster
Just when you thought the digital transformation of industries and companies could not go at a faster speed than breakneck, big data value is (finally) delivered by a little darling: Artificial Intelligence. Gone are the days of sifting through mind-numbing mountains of data to find itty bitty insights, or implementation of spurious *intuitive* business and marketing ideas, or even having a lot of 'descriptive data' that was left flaccid by the unanswered, "so what?" questions. Arrived is the day that your software points out conversion paths for highest ROI or shows you which content existing and prospective customers like – and in what order.
So, you may be asking, "just what is this?" … and, "is it important to me?"
The answer: Aside from the qualifying factors that would make your company a good candidate or not, if you are committed to a future that includes digital communication and marketing – particularly across many platforms and venues, then this is decisively of value and potential benefit to you. So we’ll answer some questions you might have and to explain our thinking.