- Type: Specialty Dental Practices
- Geographical Coverage: Phoenix Metro East Valley
- Target Audience: Consumers
- Value Proposition: Gentle, caring and affordable
- Only accept PPO insurance plans and competing against offices who accept state and HDMO plans.
- Do not offer discounts or promotions and competing against offices who offer significant discounts and promotions to get people in the door.
- Extremely competitive environment. Several dental practices for every square mile.
Obtain new patients in high specialty dental practices. Would need to obtain 40 new patients per month, per location.
Five-year long SEO/SEM campaign generated new patients for 4 locations. Totals as of September, 2017:
- Location 1: 2,060
- Location 2 : 2,265
- Location 3: 1,435
- Location 4: 1,570