Search Engine Optimization and Marketing

SEARCH ENGINE OPTIMIZATION AND MARKETING PROGRAM HAS EVERYONE SMILING BY GENERATING 7,330 NEW PATIENTS FOR DENTAL PRACTICE WITH FOUR LOCATIONS

Search Engine Optimization and Marketing Dental
BUSINESS CHARACTERISTICS
  • Type: Specialty Dental Practices
  • Geographical Coverage: Phoenix Metro East Valley
  • Target Audience: Consumers
  • Value Proposition: Gentle, caring and affordable
SITUATION
  • Only accept PPO insurance plans and competing against offices who accept state and HDMO plans.
  • Do not offer discounts or promotions and competing against offices who offer significant discounts and promotions to get people in the door.
  • Extremely competitive environment. Several dental practices for every square mile.
OBJECTIVES

Obtain new patients in high specialty dental practices. Would need to obtain 40 new patients per month, per location.

RESULTS

Five-year long SEO/SEM campaign generated new patients for 4 locations. Totals as of September, 2017:

  • Location 1: 2,060
  • Location 2 : 2,265
  • Location 3: 1,435
  • Location 4: 1,570
Search Engine Optimization and Marketing Dental
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Words, words, words... What's a marketer to do?

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