Paid Advertising Medical Specialty Practice

DIGITAL MARKETING: HIGHLY QUALIFIED LEADS DRIVE HIGH ROI FOR SPECIALTY MEDICAL PRACTICE. $1,100 INVESTMENT RETURNS 724 LANDING PAGE VISITORS IN ONE MONTH.

BUSINESS CHARACTERISTICS
  • Type: Specialty Medical Practice
  • Geographical Coverage: Los Angeles Metro
  • Target Audience: Consumers
  • Value Proposition: Skin Cancer Specialist
SITUATION

Needed to cover a large radius because of consumer mobility, but only attract patients within driving distance of four office locations.

OBJECTIVE

Obtain new patients in high profit skin care specialty area, increase number of cosmetic procedure patients. Would need to obtain three new patients for the program to pay for itself, but preferred 5-7 new patients during test period. Goal is to test this new media against previously used media of direct mail and yellow pages.

RESULTS

Media: Google, Yahoo
Length of Campaign: One month
Total Budget: $1,100
Visitors to 4 Targeted Landing Pages: 724
Visitors to High Profit Pages: 256 (35%)
Contact Request Forms/Emails: 4
Number of Page (MAP) Prints: 135
Phone Calls: 166

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