Paid Advertising Medical Equipment Manufacturer

DIGITAL MARKETING: GROWING A MANUFACTURING BUSINESS TO SELL IT. $1,000 INVESTMENT RETURNS 1,347 NEW WEBSITE VISITORS.

BUSINESS CHARACTERISTICS
  • Type: Manufacturer of orthopedic surgical blades and burs
  • Geographical Coverage: World
  • Target Audience: Orthopedic Surgeons and Hospitals
  • Value Proposition: Same sourcing as brand names and low prices
SITUATION

Limited budget because business was for sale, but needed to show upward trend in revenue growth. Website not well-developed to convert visitors and was only built in English language. Preferred online sales or online contact because of limited personnel to answer phones.

OBJECTIVE

Build awareness of low price, high quality alternative for target audience. Increase online shopping. Increase number of catalog downloads. Target advertising by country to maximize exposure and minimize cost. Minimize inbound phone calls leads.

RESULTS

Media: Google, Yahoo, AOL & MSN
Length of Campaign: 3 months
Total Budget: $1000
New Visitors to Website / Page Views: 1,347 / 5,045
Shopping Cart Usage: 634 Visitors
Contact Request Forms: 187 Forms Completed
PDF Catalog Downloads: 429 catalog downloads
Comments: Client achieved objective of selling business to a larger competitor, which concluded the campaign.

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