Graphics and images are more important than ever, both for your website and social media platforms. Images generate more engagement regardless of the platform and you need to make sure that they are presented in a format that is easy for your users to digest. Here are...
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Manufacturers: Meet Your Biggest Customer, Millennials.
If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t...
Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars
Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively throughpaid ads it is essential for you to ensure your ads are...
Features Your Pinterest Business Account Should Leverage
Pinterest is all about smart social media marketing in a fun and creative way. Pinterest is changing to make the platform more appealing to both users and businesses. There were announcements made of e-commerce plans earlier this month and true to that, Pinterest just...
Why Every Manufacturing Marketer Should Link Google Analytics and Webmaster Tools
Online marketing and search engine optimization has become synonymous with doing any business online. Staying on top of your company’s online marketing is crucial, and new tools and options are always coming out to make that task easier. However, some of the older...