SEO may not be sexy.
But it delivers the highest ROI.
Unmask the secrets holding you back with a
complimentary preliminary SEO Audit. ($500 Value)
Unmask the secrets holding you back with a
complimentary preliminary SEO Audit. ($500 Value)
We have a much better response this far in advance of the event date than we have had for other events, and we have more new registrants than before. This is exactly what we wanted. Keep doing what you are doing.
I wanted to let you know that thanks to you, last month was a record month. We made a great decision working with your organization.
After two years in trying different types of advertising - TV, Radio, Newspaper, Flyers, and Post Cards with hardly any results your Internet campaign beats all of my previous advertising hands down.
Predictive modeling (also known as machine learning or predictive analytics) is defined as the process of using data and probability statistics to forecast future outcomes.
Smart organizations are using predicative analytics and machine learning techniques to solve problems, increase sales and gain the much-coveted competitive advantage. It's a secret sauce, if there is such a thing in business.
And although the concept is not new, its popularity and growth due to digital marketing and the ease of accessing all sort of data is undeniable. Below is a trending chart showing the interest in machine learning over the last 5 years.
Predictive modeling relies heavily on data to build a good model. And website data, most frequently obtained through an export of Google Analytics, is a source that must be clean. Not only is the quantity of data important, but the quality of data is critical. Imagine spending the time and resources to invest in predictive modeling, but 50% of your organic traffic is lost due to technical issues on your website.
Or the 50% of traffic you are receiving is not the right audience because your pages are not optimized to attract the correct visitors to your website. These quantitative and qualitative issues will directly impact the overall model?
Audit your website data before you jump knee deep in predictive modeling. And by audit, I mean allow a "real human" to review your website and inform you on technical, content and practical issues that may be directly impacting the quality and quantity of traffic.
This is especially important if you are building models to optimize website performance. And yes, we understand that other data sets, outside of your website may be considered for your models, but your website is your foundation, the home in which your brand and business is built.
Or at least it should be.
A 2016 study that collected data on 100,000 websites and 450 million pages found that 50% of the sampled websites had a critical SEO issue.
For a smaller website, technical issues may negatively impact your business or stop people from discovering your business at all, but generally there are fewer critical problems due to the size and lack of complexity of the website.
Unfortunately, larger brands (like manufacturers) and more complex ecommerce websites can lose hundreds of thousands, or even millions of dollars if these unknown technical issues go unchecked as they often do.
This is why we recommend an SEO audit before implementing any data based marketing or predictive analysis.
Here are some of the things you may experience because of SEO issues:
We recently worked with a large brand that has thousands of duplicate pages, under-optimized title tags and descriptions, multiple on-page errors and technical complications that prevent people from finding the company's website unless already familiar with the brand.
In this case, the company is only receiving a small fraction of the potential organic traffic. And thus, a small fraction of the potential sales and profits.
We identified over 20 critical issues and made recommendations on how to fix each issue. When is the last time, your web team checked for critical issues?
Powerful, strategic SEO is not an automated set of tools designed to trick the search engines.
Strategic SEO is implemented by experienced professionals with an understanding of the "current” search engine processes and most important, an understanding of the clients target audience(s)
At DirectiveGroup we have a through step-by-step process for identifying and eliminating costly SEO issues that prevent your company from winning.
The Preliminary Site Audit identifies major critical SEO issues and provides instruction on how to fix these problems. You may have seen other companies offer a preliminary audit before. The difference is other companies just plug your website into a scanning tool that spits out a report. These tools have their place, but that is not what we do. We utilize SEO technicians to manually review your website for the major critical SEO issues. These SEO experts will then recommend customized solutions based on your website and industry.
This is a much more valuable service and we intended it to be that way.
A Deep Site Audit builds on the preliminary audit and goes into even more detail identifying all the technical and content issues (major and minor) for your entire website. As we dig even deeper, we'll need to access your analytics and search console. This audit is for serious companies that want to use SEO to build a competitive barrier to entry and can take anywhere from 30 to 60 hours, depending on the size and complexity of your website.
Once you have received your deep audit and recommendations, you can pass it along to your developers, or you can have us complete all the optimizations for you. Fixing each of the identified issues one by one and optimizing each page on the website.
An SEO audit is the only way to understand the health of your website and identify critical issues that may hurt your brand, web traffic and revenue.
For qualifying companies, we have decided to offer our preliminary audit as complimentary.
We provide value up-front, at no cost, and you are not obligated to do anything extra- although we would love to have you as a client. There will be no pushy sales tactics or manipulation involved.
But be forewarned that the value we provide may compel you to work with us at some time in the future.
That's how we roll.
In fact, we guarantee the quality of the report and the value it will have on your business if implemented, but that is totally up to you.
We promise to do the work up front and deliver and awesome custom –preliminary audit for your business.
We're very selective about who we work with and find that we are able to do our best work with companies that fit these criteria:
