Why ‘Start With Why’ by Simon Sinek is Great

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses an Inc article by one of her favorite authors, Simon Sinek.

Simon Sinek has a great TEDx talk, Start with Why – How Great Leaders Inspire Action. The main message is that most of us have it backwards: the most loyal customers don’t buy what you do, they buy why you do it. What you do simply proves what you believe. And when they buy from you, when they interact with you, they do so for themselves, because their ‘why’ is in resonation with your ‘why.’ This creates the most loyal relationship possible because it is based on identity.

What is interesting is that this is a treatise on attraction vs promotion in many ways, as it speaks to why and how we make … Continue Reading

Are You A Perfect DirectiveGroup Client?

I was thinking about entitling this post, “Is DirectiveGroup Your Perfect Digital Agency” when I realized this is more focused on thinking about who you are and what you need in your digital agency relationship… including things that folks don’t normally think about when making a buying decision. So I thought I’d stand with you in your shoes and look out from your eyes to try to think about some of the factors you might think important if you end up choosing an agency like DirectiveGroup.

It all started for us last year when the team here at DirectiveGroup was inspired to create our ‘Why’ statement after watching Simon Sinek’s great TEDx talk. It was actually a much more profound experience than I’d thought it might be, and I’ve since encouraged our clients to watch it and think about their own company’s reason for existence. More about this topic in … Continue Reading

Social Media Strategies to Show Off Your Company Culture

Most businesses are aware of the term ‘company culture’ but they find it a real challenge showcasing it to their advantage on their website and social media channels. Can your business afford to miss out on engaging and promoting your company to over a billion people using various social platforms like Facebook, Twitter, LinkedIn, Google+ and other social platforms? After all promoting your company culture can be a huge asset to your business especially when it comes to hiring top-notch candidates and also in attracting new clients.… Continue Reading

5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages,   “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place?  Surely you do.  Otherwise you run the risk of theft of your physical products.  Website security is equally as important as physical security systems are for on-site stores.  This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers.  What I like most about this article is that the tips are pretty easy things that you can do today.  Here is a link to the article for your reading pleasure.… Continue Reading

3 Powerful Ways to Boost Your Marketing with Predictive Analytics

To stand out from the ever increasing competition in the market, businesses need to have an eye on the future.  It is every marketers dream to be able to know their target market’s current and future needs. While tracking and addressing the current needs is rather easy, it is predicting the future that can seem bewildering. Fortunately businesses can now leverage big data and predictive analytics to correctly identify the likelihood of future outcomes. No more guessing games. Your business can get the best assessment of what will happen in the future and use this knowledge to determine customer purchases, promote the right product or services to the right audience, cut down on wastage of resources and manage business expenditure more efficiently.… Continue Reading

Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than a nationwide company, with a properly optimized site that feeds Google with all the right information. Here are a few pointers on what inbound marketers and small businesses can do to design an effective local search strategy to help them dominate the rankings.… Continue Reading

Effective Time Management Tips To Increase Productivity

“Time is what we want most, but what we use worst.” –William Penn

Let’s face it, our lives are hectic. We find ourselves engaged in a constant battle trying to balance our professional and personal lives. Most of us find it a real struggle trying to find time for personal commitments, with looming deadlines, big and small projects to finish, emails to reply to and long hours at work. With more responsibilities and demands both at home and work, we always feel rushed off our feet, trying to catch up. The common complaint is- so little time and increased pressure to do more. So how can we manage our time better so that we do things for the right reason and in the right way? The simple answer is –Time Management.  It is THE mantra for staying focused and composed when the world around you is chaotic. … Continue Reading

5 B2B Webinar Secrets

webinar

Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:… Continue Reading

Work

When you ask people if they like what they do for work, most people (70% by some polls) – dislike their jobs. And a large portion actively hate their job!

Common complaints include not feeling appreciated, or not having enough time to complete the work they are given. Many people cite that they wish they had more flexibility in where or when they work.

As American workplaces are evolving, an emphasis on enjoyment of work is starting to take shape. More companies are realizing that in order to have the “best place to work” they have to provide more than just an income.

For our customers, this may mean changing the products they sell, and the places they work. With 50% of Americans working at least part of the week from remotely and 90% wishing they did, the need for office space, office furniture, and home offices are changing. … Continue Reading

5 Ways to Develop Trust with Content Readers

Content sets a tone. It delivers your company mission, vision and other important information about your business. Content helps to build your brand presence online, but it also sets a company tone, differentiate you from the competition, establish you as a leader in the your industry and take your business rankings high in Google search results.

In addition, content also helps you to win the trust & faith of your audience.

By providing useful, informative and precise information to the readers, answering their questions, and giving smart yet reliable solution to their problems, your content development is an excellent way to build a long lasting relationship with your potential customers.

HOW TO BUILD CUSTOMER’S TRUST THROUGH CONTENT?

Whether you’ve just stepped into the world of digitization or you’re a successful brand looking to revamp the content marketing strategy, the tips below will help you build YOUR trust factor online.

Stop Continue Reading